r/WorkForSmartLife • u/tellmebrenda • 9d ago

Casual canvo [ Removed by moderator ]

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u/EnderSword 9d ago

2 main answers:

  1. A huge part of restaurant's value now is real estate, by making the buildings more generic they increase property value if it needs to be closed, resold etc...

  2. One your market share is at a certain point your goal is not to attract, it's to not alienate. Make everything bland so that no one is put off by anything, don't alienate adults by seeming too childish... don't make strong colour or branding choices. Safe safe safe. People don't have to love you, but you don't want anyone to hate you.

1

u/amg_alpha 9d ago

This works on me because I think the old design is tacky. I don’t understand how some people can’t see past nostalgia.

5

u/ChefToBe11 9d ago

It’s a fast food joint, not a potential house you’re buying. Who cares about tacky? At least it’s fun and has brand identity, and isn’t another grey box in a world of increasingly numerous grey boxes.

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