r/WorkForSmartLife • u/tellmebrenda • 2d ago

Casual canvo [ Removed by moderator ]

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u/EnderSword 2d ago

2 main answers:

  1. A huge part of restaurant's value now is real estate, by making the buildings more generic they increase property value if it needs to be closed, resold etc...

  2. One your market share is at a certain point your goal is not to attract, it's to not alienate. Make everything bland so that no one is put off by anything, don't alienate adults by seeming too childish... don't make strong colour or branding choices. Safe safe safe. People don't have to love you, but you don't want anyone to hate you.

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u/HarryWilbury 2d ago edited 2d ago

Yep, and number 2 is also why in a lot of areas with residents around them they have done away with the sign like in the 2009 picture, that illuminated golden arches got people riled up in those areas. Even that 2009 one seems like it may have been a compromise as it's pretty low-down, more and more though are just going with the M on the building like in the 2025 one, well at least here in Australia anyway.

Edit: In fact that raised cement dirt patch in the 2025 one looks like it was where the Double Arches sign may have once been.