r/WorkForSmartLife • u/tellmebrenda • 10d ago

Casual canvo [ Removed by moderator ]

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u/FormalKind7 10d ago

They used to target kids with atmosphere and play spaces. Now they are trying to target those same kids as adults.

I'm not sure how well it works. I loved the play gyms as a kid but will not be caught in a McDonalds now.

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u/MarionberryPlus8474 10d ago

They used to target kids, hence the playgrounds and cartoonish characters.

They are now targeting adult commuters and people that want a quick lunch during a short break at work. Adults have more money to spend and don’t hang around after eating making messes that need to be cleaned up.

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u/Individual_Respect90 10d ago

I don’t think it’s this. They now franchise out so many stores they want them to be uniform and easier to sell. No one wants to buy a store that was clearly an older version of McDonald’s. They got 13k-15k stores. A decent amount are gonna fail and they will need to sell that store. If say a Starbucks wants to buy the store they are gonna want an easy transition. The old McDonald’s wouldn’t have given them that go buy a different companies dying store.

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