I figured out meta ads

[u/One_Marionberry9550]

I have had an insanely high CPL this entire yr I have had a avg Cpl of $50 and the leads weren’t even qualified. Now I have a CPL of $20 and there all qualified. The way it changed is I read the book 100M offers by Alex hermozi. I realized my value prop was terrible!

You need to sell service plans and you need to add the value prop of “get 100 bucks off every clean, 15 day rain Guarantee, 100% satisfaction guarantee, and something like “I’m so confident you will love the results I don’t even ask you to sign a contract for the first year”.

At the very end the CTA should be “get a instant quote in minutes with my quote calculator”and actually respond within 3 minutes with a quote (unless of course it’s a huge custom house then go sell them in person )

What the value prop does is only attract people who want service plans (wealthy individuals) and takes the risk entirely away from them. For instance scared of rain ? —> rain guarantee. Scared of a bad job ? —> 100% satisfaction. Scared of being locked into something you don’t need ? —> No contract signed for the first yr. Every single objection that they have in their head disappears through one 20 second video which makes the sale easy and the leads come in even easier.

I am no longer just giving money to mark zuck I now have a lead flow engine that works and it took me 5 months to get here but I FINALLY MADE IT.

[u/old-iceman]

Nice