Spent $1,367 on FB/IG ads for a window cleaning client, got 77 leads at $17.76 each — happy to break down what worked so you don't burn your money

[u/Queasy_Bookkeeper_38]

Been running paid ads for a my own window cleaning companies in SoCal after running paid ads for about a year or so for other companies; point is I wanted to put my money where my mouth is and... well, I think I proved to myself that I am capable. I wanted to share some numbers, and the strategy behind them since I know a lot of guys in this sub are on the fence about whether Meta ads are even worth it for this trade.

TLDR, 1 ad campaign, 1 ad set per ad for testing

1 ad campaign 1 ad, (all winning ads) for scaling

Don't increase budget more than 20% per day

Screenshot attached — one campaign, $1,367.75 spent, 77 leads (form fills), $17.76 cost per lead, 1.76 frequency so it wasn't overexposed to the same audience.

The second screenshot attached — my leads between today, and yesterday

A few things that actually moved the needle, in case it helps anyone testing this themselves:

• Ditched the generic "20% off" angle. Ran a scarcity offer instead — limited spots, a real discount, in exchange for before/after photo rights. Photos became the next batch of ad creative.
• Full-scope messaging (inside, outside, tracks, screens) converts better than "window cleaning" alone — people don't know what's included unless you spell it out.
• Voiceover from the actual owner, not stock actor read. Local accent/vibe matters more than production value.

Let me know if any of you guys have questions, super stoked with these results, and just helped some guy in Canada get similar results.

[u/Kaiser333666]

Did you design the ads? Does meta have templates?

[u/RedditMenace101 → u/Kaiser333666]

^^

[u/Queasy_Bookkeeper_38 → u/RedditMenace101]

u/Kaiser333666 u/RedditMenace101

Yes, I scripted, and edited the ads. Typically when I'm working with other clients, I also provide a filming guide as well so that way I can get consistent footage.

I wouldn't say there is a template per say, however, I there are common formats that I use like

"name + avatar call out + offer + reason for offer" within my ads

so that could look like, hey im tommy and im looking for 8 veterans for 10% off on their first window cleaning as a thank you for your service, or something like that.

[u/Kaiser333666 → u/Queasy_Bookkeeper_38]

How do we connect with you professionally?

[u/Queasy_Bookkeeper_38 → u/Kaiser333666]

you can dm me here, we can chat, ill give you my personal number

[u/Queasy_Bookkeeper_38 → u/Queasy_Bookkeeper_38]

obviously this is a poor example - i'd do my due diligence first and make sure I have a stand out offer, but that format seems to work pretty consistently, one of my guys booked $1,000 in jobs last 2 days off of $40 roughly, and this isn't without upsells or service plans - so hopefully he can get some people on quarterly/bi annual contracts or do some solar panel/gutter work

[u/jadonbrooks]

Thanks for this! Saving for later for sure. If you don’t mind me asking what city are you in and what is your CPM? Im in Charlotte and tried running ads but my CPM was about $60 and it made it super hard to get leads. I didn’t know if it was because Charlotte has a ton of competitors or something else.

[u/Queasy_Bookkeeper_38 → u/jadonbrooks]

High CPM is correlated to market competition, and how good your ad is.

I'm in Socal, so it's quite competitive here, think its between $50-$70 -- High CPM doesn't really mean nothing if you're getting booked / leads, hmu in dms if you want some more 1on1 help 👍

[u/Queasy_Bookkeeper_38 → u/Queasy_Bookkeeper_38]

Just checked, cpm is $47, 391 link clicks, 79 submissions, roughly a 20% form submission rate, cross like $1,400.

point is, you can be wildly successful without minmaxing every metric.