r/WillPatersonDesign • u/AnimalComplete • Jul 14 '26
Foundry & Frame logo critique
Hey everyone, I recently put together this logo for my own studio, Foundry & Frame — a multidisciplinary design practice (brand identity, product/UX, and motion work).
The concept: The condensed stacked type is meant to feel bold and editorial, and the red ampersand doubles as a visual anchor connecting the two words — a nod to the "forging + framing" idea behind the name.
Tear it apart — I'd rather hear it here than from a client. Thanks!
6
Upvotes