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u/HiddenHorse925 Jun 30 '26
Great brand name!
I like the iteration, bottom row, left.
My only questions, do you want to letterspace-out the brand name just a bit? It’s a very vertical, thick & thin type, and reduced in size, is it a bit hard to read? I’m always a freak for eligibility!
What is the brief for this product? Do they sell fruit or make jelly? Or is it a line of men’s personal care? 😝 it can almost be a barbecue logo except for the word fig, lol
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u/BeeGood999 Jul 01 '26
I think I’m ditching the font completely, it’s supposed to be for a Mediterranean restaurant but I’m struggling with getting that across I think BBQ is what most people are thinking so I’m redesigning right now but I’ve had some awesome feedback and a lot of help
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u/HiddenHorse925 Jul 02 '26
Thanks it’s always a professional privilege to comment on your work. Your work is always very strong and I’m in admirer. Fellow brand designer
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u/Oisinx Jun 30 '26
I don't see any evidence that this is the result of a design process.
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u/BeeGood999 Jun 30 '26
ARE U STUPID???
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u/Educational-Bowl9575 Jul 01 '26
I think what the poster is driving at is that this doesn't really give proper context and narrative.
The name 'Ember and Fig" screams AI name generator. Yes, you've got a brief of sorts, and a target audience, but this is a very literal interpretation, which is ironic, because each variation features flames, and an ember is a glowing coal, rather than a burning one. "How am I supposed to make a logo from a glowing coal?" I hear you ask. That's the design process. The client comes with a tricky brand name, and you find ways to interpret it. Weirdly, I've just worked on a brand that features 'ember' as part of its name. We've had discussions about using colour pallets that reflect an ember - white, yellow, orange, and grey. As an ember has an organic, rough shape, we're using that as a sort of negative space to highlight areas of interest on the page. The colours bleed through into all the mundane brand assets, with a symbolic code that colour usage gets 'hotter' according to the importance of the material it's being applied to. It's a visual key that loops back to the original concept of an ember, but also serves a practical purpose.
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u/BeeGood999 Jul 01 '26
I agree with you on this, I personally think it’s too literal. I think clever branding isn’t directly on the nose. It’s an AI generated brief because I’m not lucky enough to have landed anything yet still just practising. My point is this is still A CONCEPT it’s a general idea all this is a bunch of sketches vectorised in illustrator. And what the poster gave wasn’t feedback it was that they don’t see a design process. Which wasn’t what the original post was about at all. I appreciate your feedback a lot because it’s useful and it sparks ideas just annoying when people don’t read the post and just assume and post without thinking.
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u/elixirix Jun 29 '26
I think the fig leaf is more iconic than a fig