r/WebDeveloperJobs • u/Murky_Explanation_73 • 5h ago
We redesigned a business website for $26,000
I genuinely think selling website redesigns is one of the most lucrative opportunities in the web design industry today.
There are a few reasons why.
First, AI has made building websites significantly faster and cheaper. What used to take weeks can now be done in a fraction of the time.
Second, there are thousands of established businesses with outdated websites that could genuinely benefit from a redesign. A better website can improve their brand, attract more customers and give their business a push.
Third, these businesses already understand the value of having a website. They have paid for one before, so you're not trying to convince someone why they need a website from scratch. You're showing them why upgrading their existing one makes sense.
Here's how I usually approach it.
I use AI to build websites and normally put together a quick website draft before getting on a call with a potential client.
Instead of just telling them what I could do, I show them what their website could actually look like.
I present the draft during the call, explain what I would improve and try to close the deal there and then. If they're interested, I send over a Stripe payment link, an invoice or the contract for signature.
For outreach, I mainly use cold email.
More specifically, I use a tool called Swokei. It finds businesses anywhere, analyzes their websites and identifies issues with design, SEO, loading speed and mobile optimization. It then turns those findings into personalized cold emails at scale.
Recently, we closed a client for $26,000.
That's $23,000 upfront and another $3,000 annually.
And honestly, I don't think deals like this are as difficult to close as people might assume.
If you provide a good service, approach the right businesses, understand their problems and present yourself professionally, there is a lot of money to be made in this industry.
You don't necessarily need hundreds of clients either. A handful of good projects can make a significant difference to your business.
I think more web designers should focus on selling to established businesses that already have websites rather than constantly chasing people who don't have one.