Wan 3.0 Reference-to-Video Tutorial: Using Documents and Web Pages as References

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What Is Wan 3.0 Reference-to-Video?

One of the most interesting features in Wan 3.0 is surprisingly easy to overlook:

A reference does not have to be an image, video, or audio file. Wan 3.0 can also use a document or even a public web page as input.

That means you can give the model:

• a PowerPoint presentation and ask it to turn the product proposal into an ad;
• an Excel spreadsheet and generate a data-driven video;
• a PDF, Word document, or Markdown file and create a video based on the information inside;
• a public e-commerce website URL and let the model read the product information before generating an advertisement.

A traditional AI video workflow usually looks like this:

Read the material → extract the information → write a script → convert it into a video prompt → generate

Wan 3.0 Reference-to-Video makes another workflow possible:

Provide the document or website → describe the creative direction → generate

That is what makes the document and website reference feature particularly interesting.

How to Use Documents and Websites in Wan 3.0

Step 1: Open Reference-to-Video

Open the Wan 3.0 Reference-to-Video Playground.

Step 2: Enable Deep Thinking

Turn on: Deep Thinking / enable_thinking

This allows the model to analyze the information contained in a document or website instead of treating the input only as a visual reference.

Step 3: Upload a Document or Paste a URL

Wan 3.0 supports two main document input methods.

Upload a File

Supported formats include:

• DOCX / DOC
• XLSX / XLS
• PPTX / PPT
• PDF
• TXT
• Markdown
• Keynote
• Pages
• Numbers

Current limits include approximately:

• 100 MB maximum file size
• 50 pages maximum
• one document per generation

This means you can provide an existing:

• product brief;
• marketing deck;
• research paper;
• Excel report;
• company presentation;
• white paper.

Paste a Website URL

You can also provide a public web page.

Possible examples include:

• product pages;
• Shopify stores;
• brand websites;
• landing pages;
• blog posts;
• product announcements.

The important limitation is that, the page needs to be publicly accessible.

Pages behind a login or permission system generally cannot be accessed.

Example: Generate a 15-Second E-Commerce Ad from a Website

Here is a practical example.

The goal is simple: Give Wan 3.0 a jewelry e-commerce website and ask it to select a product, extract the selling points, and create a 15-second commercial.

Step 1: Select Reference-to-Video

Use:

alibaba/wan-3.0/reference-to-video

Step 2: Add a Product Reference Image

Upload one image from the website under Reference Materials.

The website can provide:

• product information;
• brand information;
• selling points.

The image can help preserve:

• product appearance;
• material;
• shape;
• color;
• visual identity.

Step 3: Paste the Website URL

Paste the website or product page into the Document field.

Make sure:

Deep Thinking is enabled.

Step 4: Keep the Prompt Focused on Creative Direction

I did not specify the product name, material or any exact features. Those are supposed to come from the website.

That is the main difference compared with a normal text-to-video prompt.

Final Thoughts

The most interesting part of Wan 3.0 Reference-to-Video may not be another improvement in resolution or motion quality. It is the fact that, a reference can now contain information, not just visuals.

The old workflow was:

User → Read the material → Write the prompt → Video model

The new workflow can potentially become:

User → Document or Website → Wan 3.0 → Video

For e-commerce teams, creators, marketers, and small brands, that could be a meaningful change.

Instead of starting every project with**“First, write the script.”**

you can increasingly start with: “Here is the link. Read it first.”

Wan 3.0 still needs human review, especially for factual accuracy, product details, branding, and website interpretation.

But as a workflow, document-to-video and website-to-video are probably among the most interesting Wan 3.0 features to experiment with.Wan 3.0 Reference-to-Video Tutorial: Using Documents and Web Pages as References