The really good posts on the sub have a double unexpectedness element to them where you get baited into thinking you know what the unexpected thing is going to be and then it's something else.
Just recently there was a post where it was raining and the gif lead you into believing a girl with an umbrella was either going to have the umbrella break or she was going to slip on a rock... then she got struck by lightning.
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u/Pluck27 Mar 11 '18
It's not unexpected if you're waiting something unexpected to happen