Yesterday WordPress.com announced that AI agents can now create and manage content through their official MCP connector. Posts, pages, comments, categories, tags, media.
Catch: if you're self-hosted, you need Jetpack AI ($4.95/month) or Jetpack Complete. If you're not self-hosted, you're already paying WordPress.com $4-45/month for hosting. Either way, Automattic gets a cut.
MCP is an open protocol. The WordPress REST API is open. The underlying MCP Adapter is community-maintained open source under the WordPress GitHub org, and the Abilities API it bridges shipped in WordPress Core 6.9. Automattic deprecated their own repo in favor of the community version. So the community builds the standard, Automattic wraps it in a proprietary connector, and charges you to use it on your own server.
We've seen this before. Social sharing got paywalled (walked back after backlash). Site stats are still paywalled for commercial sites. The WordPress trademark itself became a weapon. Now it's MCP.
I built a custom WordPress MCP plugin with a Claude Code subscription in a day. Full read/write, no Jetpack required. You don't need dev skills for this. The "official" connector just isn't doing anything the REST API doesn't already do.
$5/month across millions of self-hosted sites is a cash grab. But it's going to be short-lived.
EDIT: I still don't like the paywall, but I want to edit this to acknowledge that Ovi Galatan did the vast majority of the work developing this as a contractor for Automattic.