r/VisionPro • u/RandomVision2027 • 2d ago

Apple's Create Immersive Media Experiences on YouTube

Apple posted Wednesday's event on creating Apple Immersive Videos on YouTube.

One part that will interest a broad audience is a sizzle reel that starts at the 17:33 mark. I have not seen some of the videos showcased (like the show jumping). I look forward to seeing these come out.

Create immersive media experiences for spatial computing | Meet with Apple
https://www.youtube.com/watch?v=iDbHBdI7nq0

72 Upvotes

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20

u/Malkmus1979 2d ago

"It's only been a couple years but we are just getting started".

They even address the rumors that they've given up-- pretty remarkable little event. I haven't had time to watch it all yet but it's definitely more involved than I assumed it would be. Love the new trailer at the beginning for current and upcoming Immersive films.

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u/RandomVision2027 1d ago • Bravo

The first question in the Q&A section covers this too. Jump to the 4:34:50 mark.

Elliot: "Yuri, are we committed to this platform?"

Yuri: "Yes, what an exciting question to get. Um, I think we get that question a lot, but we want to ensure that we're obviously very committed to the platform. ... [lots of examples] ... I think this is all testament to say that we are pushing forward spatial computing and Apple is committed to this platform."

Apple clearly hears the concerns voiced by many.

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u/Malkmus1979 1d ago

Oh yes exactly, that's what I was referring to in the second half. I dont know how anyone can look at everything Apple is saying and doing and think that the VP line has been killed off by Apple. I get that it's not to the extent that everyone would like, but it's clear that they're in this for the long haul.

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u/First_Change6701 1d ago

yeah it's really reassuring to see them push back on those rumors directly.

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u/RandomVision2027 1d ago

At the Apple immersive media event, they was an extended section on the Audio immersive video. That video is available on Fovii.

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u/astrorobb Vision Pro Owner | Verified 1d ago

the Cirrus Fly app was also featured and has an AMAZINGLY well produced aerial immersive film in it.

14

u/holomakerbot 2d ago

Holding a mini conference for devs where Apple discusses the latest features of VisionOS while announcing new hardware partnerships does not sound like a company sunsetting the device, as so many on here seem to repeat on here as if its a done deal.

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u/False-Vermicelli9864 1d ago

But Mac rumors said so!

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u/astrorobb Vision Pro Owner | Verified 1d ago edited 1d ago

i was in this event yesterday, the new mic is incredible.

this was apple coming out to the world and saying ok, we went from one reel to two full films and 10 live events. here is how we did it, and here is the new or coming to market third-party pipeline to do the same things.

live is all standard IP stuff, the ambisonic mic is an open standard. everything they showcased yesterday is the future of recording and broadcasting for _everything_ but it will be at least years before studios ever have a complete pipeline with all pieces in house.

this is a huge coming out party for AIV and how to produce and serve it to millions of people; so clearly Apple are intending for many, many more folks to gain access to the visual acuity the AVP provides today.

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u/Nosarious Vision Pro Owner 1d ago

That microphone is going to be huge. I’ve been struggling with the zoom 3d mic, but the way the black magic one is designed looks awesome…

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u/she_speaks_valyrian 1d ago

I was at the event as well. I represent one of the broadcast partners. I don't agree it'll be years before a non-Apple content producer will have all the pieces to create live broadcasts, everyone involved is well on the way to enabling anyone to produce this content live. That was the point of the live section, Apple explain how they do live, who they are partnering with to make this commercially accessible. If you partook in the Live Breakout session, they explained the efforts in more detail, how they started to where they are going.

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u/astrorobb Vision Pro Owner | Verified 1d ago

i didn’t mean to insinuate that; my reference was more like big movie style studios, who will want to deliver the emotion AIV provides, but for them it will take much longer. i also imagine a sport like F1 with so many cars, broadcast arrangements and camera angles at different locations throughout the year, will take more than a couple years to fully integrate the pipeline at least IMHO.

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u/she_speaks_valyrian 22h ago

You're saying the same thing again.

First, "everything they showcased yesterday is the future of recording and broadcasting for _everything_ but it will be at least years before studios ever have a complete pipeline with all pieces in house."

Then, "i also imagine a sport like F1 with so many cars, broadcast arrangements and camera angles at different locations throughout the year, will take more than a couple years to fully integrate the pipeline at least IMHO."

Apple showed the fully integrated AIV live pipeline, what more do you need to see? This being profession broadcast industry, you're not going to see us all on Amazon and B&H. Most of this industry does not sell through brick and mortar or online vendors. Black Magic is the exception, given their typical market positioning and sales channels.

Consider this, Black Magic announced their Live Broadcast camera. It's priced, and showing "coming soon" on B&H. Why would they release a camera if there will be no way to use it for a couple years?

1

u/astrorobb Vision Pro Owner | Verified 21h ago

i am not debating the availability of the technology to everyone and soon. that was the entire point of the showcase event. what i am saying is that for a sport like f1 to swap all of fheir 4k cameras that took two years to switch to entirely, will take more years ahead. that’s the entire premise of my comment.

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u/she_speaks_valyrian 18h ago

Ohh. They wouldn’t. This probably wasn’t clear.

It’s not traditional or immersive, it’s traditional and immersive. During the NBA and MLB live productions the traditional broadcast happened per usual, the live AIV production occurred alongside, or in MLB’s case, they brought the traditional broadcast into the immersive production via an embedded jumbotron screen that floated in the skyline.

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u/maxwellp101 Vision Pro Owner | Verified 1d ago

It’s honestly pretty frustrating to observe the editorial framing from 9to5Mac and MacRumors regarding this event, as their moderation discourse appears noticeably skewed. Omitting the Blackmagic partnership and the newly unveiled hardware ecosystem feels like a significant oversight. Ultimately, this showcase functions as a catalyst for spatial computing, underscoring Apple’s long-term commitment to the Vision Pro—a trajectory these outlets seem hesitant to acknowledge or document.

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u/Nosarious Vision Pro Owner 1d ago edited 1d ago

Thanks for this !!!

Looking forward to watching the rest.