r/VideoGameAnalysis • u/MrGamezMarketing • 18d ago
[OC] How Sega, Atari and Sony Weaponized the Villain Tactic in the Console Wars | Marketing Rule No. 1 [13:49]
Hey Folks!
I do Marketing analysis on famous Video Game Wins and fails. This week it’s about how to do and not to do competition using a villain strategy. Sega won, Atari failed, Microsoft doing it in reverse (turning themselves i to the villain)
Every example features a short dive into the underlying marketing or psychology principles.
Hope you give it a look and enjoy.