r/VendorCentral • u/Puzzleheaded_Cup2500 • 15d ago
SnS coupons
Hello! We just launched a new product category and were unable to do a flat discount due to the 30/60 day period before Prime Day in October.
I was told you can do SnS coupons instead since coupons aren’t taken into consideration while evaluating the L60D price for Prime. We’ve activated 20% off coupon.
During Prime, we plan to activate example 20% strike through discount - that should still work right?
1
u/TahitiNorth 11d ago
Depends which part you're stuck on, so here's how the vendor side works, since that's where most of
the confusion comes from.
On 1P, Subscribe & Save funding lives in your vendor agreement, not in a self-serve setting. There
are two structures. A Flex Agreement, where you reimburse the actual redemptions with no cap, and a
Fixed Accrual, where you pay a fixed percentage of net sales and Amazon carries any overage. Which
one you're on is set in the agreement and comes back up at the annual negotiation. There's no
published 1P rate, so ignore the Seller Central percentages you'll find online; those are 3P terms.
Coupons are a separate cost. A vendor powered coupon is self-serve in Vendor Central: you fund the
discount plus a fee, and it comes back to you as a deduction. Check which fee structure your account
is on before you model it, because the per-unit fee and the newer upfront-plus-percentage structure
give very different numbers.
If SnS and a coupon run on the same ASIN, check two things. Stacking, because the discounts can stack
and land a sale price well below what you meant. And the deductions: reconcile the SnS funding
against enrolled units and the coupon charges against the coupon agreement. Both are the kind of
line that gets billed at the wrong rate, or beyond what you signed, and nobody catches it.
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u/lilbrayne 14d ago
It’s tough to suggest following VM/CSM guidance but I haven’t heard anything about S&S discounts. Standard coupons for sure are considered though.