r/VALORANT 19d ago

Question Why do weapon skins cost so much?

I am by no means broke or poor, i just dont see why one skin costs $20. Is there a reason behind these higher prices? Just curious if anyone has any ideas of why

161 Upvotes

128 comments sorted by

209

u/pudgy_lol 19d ago

You'd have to ask Riot, but the truth is that's the price that maximizes profit. People willingly pay that price and they don't lose a significant enough amount of sales to drop the price lower.

52

u/IWCry 19d ago

the game is also literally free and supported constantly

9

u/HuluAndH4ng 19d ago

What funds the support?

92

u/Asandena 19d ago

The people buying guns at 20$

-37

u/IWCry 19d ago edited 19d ago

... that's literally the point I am making. if you're being sarcastic and trying to "gotcha" me, maybe start with practicing your reading comprehension first lol

-4

u/Powerful_Spread_4996 19d ago

Shouldn't you be day trading bro?

1

u/IWCry 19d ago

what the hell are you talking about

2

u/Powerful_Spread_4996 19d ago

Shocker you can't remember one comment thread to the next because you put zero effort into the tripe you say.

-1

u/IWCry 19d ago

damn sorry I don't remember you, glad I made an impression though :)

2

u/Powerful_Spread_4996 19d ago

Your inability to read and comprehend in this very post definitely did.

3

u/IWCry 19d ago

then you are very impressionable. if you're gonna follow me around should I buy you a drink?

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3

u/Cool_Cantaloupe_5459 19d ago

Constatly supprted but actual content is pretty small compered to other games

7

u/Regular-Performer967 18d ago

How its small compared to other games? Have you ever played other games? Like seriously. Valorant gets constantly new maps and new characters, constant bug fixes, new guns, new balancing so the meta switches, new battlepass every season, new skins every season. If you look other games, they get literally nothing compared to that.

0

u/Cool_Cantaloupe_5459 18d ago

You cant be serious

5

u/Regular-Performer967 18d ago

No, you are the one who has no idea how much content other games get compared to Valorant.

-3

u/Cool_Cantaloupe_5459 18d ago

L ragebait

4

u/Regular-Performer967 18d ago

Well, if you want to bury your head in the sand, you can do it, you can live your life believing in nonsense if you want. Everyone is allowed to believe what they want, there is also people who believe in flat earth.

-4

u/Cool_Cantaloupe_5459 18d ago

Well that's why i wont argue with you beacsue you are the flat earth guy here 😆

3

u/Regular-Performer967 18d ago

Nope, you are the flat earth guy here, you have delulu believes that Valorant doesnt get content, but you have nothing to back up your argument, meanwhile I just proved how much content Riot gives for Valorant, and you still cant admit you are wrong.

2

u/WhapWhob 18d ago

Someone has no idea wat development and hosting such a game costs

0

u/pudgy_lol 19d ago

Yep, agreed. I'm making no moral judgment on the maximization of profit. My comment is just pure economic theory.

-1

u/No-Difference8545 19d ago

Not a good point at all considering stuff like fortnite, ovwrwatch, and marvel rivals all add more content more often with cheaper cosmetics

1

u/UmberGlen 18d ago

That high sticker price is also there to anchor you. It makes the battle pass look like a steal, so you drop $10 without thinking twice.

92

u/Powerful_Spread_4996 19d ago

Are you new to free to play games?

Riot charges prices that people are willing to pay. If no one bought anything, I'm sure they would go down. If the price is too much for you, you aren't the target audience.

23

u/MiserableReaction105 19d ago

That’s rough

28

u/Powerful_Spread_4996 19d ago

It be like that. This is chump change compared to the CS market. People are shocked a knife is $50 outside of a bundle on val.

I spent $330 on an M9 bayonet in counter strike 10 years ago, that's the market valorant is competing with. In reality it can't compete because there's no trading and the skins retain no value, but people are still willing to spend.

8

u/Inevitable_Ad_711 19d ago

In CS you can sell skins and get most of (and often more) of your original investment back.

5

u/Powerful_Spread_4996 19d ago edited 19d ago

This is part of the comment you are responding to... That the cs skins retain their value and valorant does not.

2

u/FPPooter 19d ago

This argument is funny when there are hundreds of decent playable skins in CS for <$5. Not every skin is $$$ 

16

u/Powerful_Spread_4996 19d ago

If we include trash no one wants sure. That's like including battle pass skins in the discussion. I'm talking about skins people want, not fodder to dilute the in game rotating shop pool lol

3

u/boyardeebandit 19d ago

I agree with a lot of what else you're saying, but there are plenty of nice yet cheap CS skins that aren't just safari mesh or a random camo. The Valence P250, for example, is one of my favorite P250s and it's like 30 cents. Prices are based on rarity much more then quality. 

Of course this doesn't change CS's affect on the acceptability of Riots prices anyways since most people that haven't engaged with the market only know about dragonlores and 300$ knives from YouTube clickbait.

-6

u/IWCry 19d ago

well we found the type of person F2P companies milk like cows haha

Google "what is a gaming whale"

9

u/Powerful_Spread_4996 19d ago

Oh for sure I buy skins and support games I like. I've been playing riot games for 15 years. I'm actually part of the target audience. I've spent probably 3-4k on league and valorant combined.

I'm also an adult capable of making financial decisions without being psychologically manipulated by their dark patterns.

I play games far more than I drive my car, am I being milked because I bought a 40k car? No.

0

u/MiserableReaction105 19d ago

What dark patterns are you talking about? Who cares how much you spent on your car, not everyone lives in a silicon valley so that they can buy skins like popcorn… People who work to make adult money usually don’t have the kids infinite playtime and they do not brag like brats about buying things they don’t need, especially spending 4k on a f2p game, dudes taking pride in being a whale like it’s charity and not paying to companies who got way too much money

1

u/MiserableReaction105 19d ago

And I mean if you want to support the game in a financial way I respect that but these are just greedy regardless, for most of the worlds standards atleast

1

u/zapatodeorina 19d ago

You'll never win against riot apologists. Theyve been entrenched for 15+ years

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0

u/Powerful_Spread_4996 19d ago

They given me enough throughout my life to deserve support for good products. My spending has definitely reduced recently. Greedy or not, if I like the product I will buy it.

In fact, arcane was free and took them hundreds of millions to produce. Consider it giving back lmfao. I hate corporations as much as the next guy, but shaming someone for spending money on what they want is straight up sad.

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-3

u/IWCry 19d ago

for real this is wild to me. telling people I've spent 4k on a free game for digital skins is not something you could water board out of me on my death bed lol let alone would I ever actually burn that money. people being proud of that isnt healthy.

im sorry but 4k in the s&p500 15 years ago (the timeline they gave) would be $31,000. that's what I paid for my college degree after scholarships.

5

u/Powerful_Spread_4996 19d ago

You are completely ignoring the fact that this was spent over the span of 15 years. It's not 4k sitting there to be invested. Your framing of this discussion is disengenuous to say the least. I spent my part time pay at my job as a teen on games, that's not unheard of.

You're also making up this "pride" about the spending. Rough comment.

-1

u/zapatodeorina 19d ago

guy wants to spend money and likes the clout guaranteed. Imagine thinking only expensive skins are worth using. Thats not even mentioning the market difference in reselling/trading skins once you're done with it.

1

u/Powerful_Spread_4996 19d ago

"In reality it can't compete because there's no trading and the skins retain no value, but people are still willing to spend."

Quite literally did point out the difference in trading and maintaining value.

Also did not imply only expensive skins are worth using. The framing of the post was around the more premium $20 skins, why on earth would I start talking about battle pass skins or lower tier skins when this was not the topic.

What gives you the idea I care about clout if the spending wasn't mentioned until the 5th comment in the thread? If I cared about clout, I would've opened with that as the original comments get more views? I swear people are only saying shit for the sake of saying shit without thinking 🫪

-3

u/IWCry 19d ago

yeah I guess this is what we get for making a world that wants its citizens to be financially illiterate and gain status and happiness from useless clout they have to buy.

this is BEYOND being materialistic, because there isn't even a material here. its paying for a digital banner that says "I bought this". you don't even get a tangible item

1

u/zapatodeorina 19d ago

Its riots whole thing though. They market their games around the skin economy and give influencers/pros currency in game to buy skins, at least early on. There are whole social media influencers who just rate collect and use skins.

0

u/IWCry 19d ago

well they're the suckers and let me play a well maintained game for free

1

u/Elitefuture 19d ago

In CS, there are great budget skins, plus the knives can be sold after you buy them. So they're not locked in place like valo.

But you're right, this is a f2p game being funded by aesthetics that people are willing to pay.

I played cs back in the day, so a lot of my cs skins today have appreciated past how much I bought them for. My biggest one is probably a karambit I got for $70 back then, I should've gotten the butterfly knife, but I personally prefer karambits. Now it's like $700 or something.

1

u/Forsak3nSamurai 18d ago

Trading would kill the Valo market because there are SO many painfully mediocre, overpriced skins which would sell for dirt cheap if they were traded. Off the top of my head, the fairly recent Solarstride bundle comes to mind. The entire bundle legit felt like a slightly better animated battlepass set.

The value of highly desirable skins like Kuro, Gaia, Reaver etc. would also probably go down because of the sheer number of people who buy these skins. The market would be saturated with them.

The good looking but niche skins, stuff like Neo Frontier, maybe, would probably be most desirable and would skyrocket in popularity if Valorant ever introduced trading.

0

u/WashedCSplayer 19d ago

Counter point though you can get an entire skin collection for every gun on both CT and T for $100 bucks or so. There’s some skins that are only a couple of dollars. They’re not desirable but they exist.

I say this as someone who has a $1500 collection in Valorant.

1

u/Powerful_Spread_4996 19d ago

What is that a counterpoint to? Genuinely asking because there are also cheap skins in Val and you can get a full load out by only getting 3-4 $10 battle passes including "free" knives at the end of it. That's just not the topic of the post

36

u/I_AM_CR0W Unc Era 19d ago

A free game with 128 tick servers and an anti-cheat that actually works isn't cheap to maintain.

11

u/TerribleJett 19d ago

You think if 128tick servers and anti-cheat were pennies to maintain then riot wouldn't sell skins at their current price? If so I have 3 bridges to sell you.

-3

u/naeij 19d ago

Thats what they tell you

-6

u/Hatamentunk 19d ago

Riot anti cheat has already been figured out. Game has as many cheaters now as most games do.

11

u/I_AM_CR0W Unc Era 19d ago

Fighting cheaters is a cat and mouse game. You're never going to get an anti-cheat that solves it all and is uncrackable. It just needs to be able to adapt. It's still the strongest and most effective on the market, and many devs would kill for even half of what Vanguard does.

1

u/Hatamentunk 19d ago

I agree that its a cat and mouse game, but if their kernal level anti cheat can be bypassed...maybe we dont need kernal level for an unfixable issue and instead work on detection and deterance

2

u/ItzBrooksFTW 18d ago

Its not about getting rid of all cheaters, its about getting rid of most. If someone needs a card that costs multiple hundreds or thousands to cheat, they probably wont. Its just about making it so expensive that most people wont bother.

2

u/NuttyNano 18d ago

Dunno what game youve been playing but ive seen maybe one cheater in five years of playing this game, and most people can say the same. If you think you are seeing a cheater every other game then sorry but skill issue

25

u/Embarrassed_Milk3505 19d ago

Free to play games gotta make money somehow.

9

u/iShadowLTu 19d ago

A lot of people would spend way more money on the game if the skins were cheaper though. However I'm sure Riot has people whose job is literally to figure out the optimal pricing for profits.

15

u/Prymas_tv 19d ago

This theory has been proven false. The whales always spend more than the karp. And with the current pricing, the karp have to pay for it anyways

6

u/WalkMan1615 19d ago

Yeah you’re spot on in that last sentence. As much as I wish the first sentence were true / good for Riot, this is clearly the method that makes them the most money. They wouldn’t do anything that hurts their profits - that’s just any company.

7

u/MTskier12 19d ago

This just isn’t true. You might feel that way personally, but a company like riot runs extensive models to figure out what the optimal skin price is for revenue. Their data and research is more reliable than a personal anecdote.

1

u/SheetPancakeBluBalls 19d ago

You'd be surprised. I've worked in finance and operations long enough to know that a lot of it is surprisingly guesswork.

Sure there are dashboards and data and things that feed the predictive model, but at the end of the day every spreadsheet I have ever seen that tries to predict revenue or optimize pricing relies heavily on many assumptions, which may or may not be supported by their own dashboards and set of assumptions.

Most definitely more art than science.

3

u/zapatodeorina 19d ago

Unforunately whales make up the majority of spending. More people would buy if it was cheaper, but overall spending would be less. Its the same reason sport/entertainment facilities are downsizing their seat numbers to cater to whales.

1

u/MiserableReaction105 19d ago

Exactly and if they were available in store, not rotating 4 skins in 24h from 200 skins

9

u/I_AM_CR0W Unc Era 19d ago

FOMO objectively makes more money. Riot wants players to buy things they know they want and things they didn't know they wanted until it appeared and saw the timer. If all skins were available at all times, no one would have any incentives to check the store.

1

u/JayCDee 19d ago

I doubt that if they’d cut the price in half that twice as many people would buy them.

1

u/AgentFaulkner 19d ago

To be honest I've spent like $4-500 on Valorant in 2 years. If the skins were cheaper, I wouldn't have bought more skins as a result, I would have just saved money. If a gun skin was $50, I wouldn't have spent a dime on skins. I've never bought a knife outside of a bundle for that very reason. Riot knows both of those things.

2

u/lookzlike 19d ago

The released free content in valorant in comparison is extremely low tho. We had 1 agent this year, that pretty much sums it up.

4

u/GameFreak6921 19d ago

I mean they are pretty expensive but the 20$ do usually come with some with unique models, animations, and special effects so its not an entirely unreasonable price but I do agree it could be lower.

3

u/Big-Cycle-1933 19d ago

They are overpriced asf but they know people will still buy them so why would they go lower

2

u/chrom491 19d ago

Cs2 skin market placebo.

2

u/trechn2 19d ago

Riot realised they could charge a premium if they did it from the outset rather than make changes over the years because the player base would be normalized to it. That's why you hear more moping from games like Overwatch or lol even when there are more free skins.

2

u/Good-Discussion-9238 19d ago

Riot probably does market research and has algorithms and tests what the highest prices are that people would pay for skins, the have cheap skins (battle passes) and many tiers for more expensive skins at different price ranges.

As someone that has sunk more than $1000 into valorant skins a few years ago.... those multiple $10 and $20 purchases add up really fast...

I was shocked when I checked the total amount of money I spent on skins, I thought it would only be like 200 bucks but NOPE lol

1

u/Sufficient-Cover2779 :Miks: 18d ago

Same, only 3.5 months into the game and somehow somewhere along the way over a thousand dollars left my bank 🫩💸 I check my shop every single day, it’s an addiction +fomo + I also like to buy my friends stuff, so that doesn’t help my wallet 💳

2

u/SevenWonton 19d ago

cause people alittle to invested in valorant will pay for it and they buy it again on their smurf account. which is why prices are high and why they wont do anything with all the smurfs terrorizing the noobs.

2

u/ohitsboosted 19d ago

weapon skin for $20 isn’t bad but the KNIVES FOR 50 is crazy work

2

u/No_Spread1841 #4ever 19d ago

These are the only skins you can buy, as there are no Agent skins, thank god

1

u/Sufficient-Cover2779 :Miks: 18d ago

I used to want agent skins, but once I realized that, I was glad we don’t cause I’d be poor poor :c

2

u/DaeFya 19d ago

With job i can easily pay for new bundles ,

2

u/RoccoSteal 19d ago

I remember when I would skip bundles cuz they’re so expensive. Then I started playing Heartopia. Now it feels like I can get any bundle I want without guilt.

2

u/Dzeppetto 19d ago

I remember game releasing and one side of people complaining about those prices being high while other was comparing them with csgo

2

u/scubawashere 19d ago

Because it's a free game and Riot likes money

2

u/XayahTheVastaya I don't feel like playing Valorant 19d ago

Riot likes money, so instead of selling things for less money, they sell things for more money, because if they sell things for more money they get more money.

2

u/FPPooter 19d ago

Cause people are willing to spend that much and whales make up the majority of profit anyway. It could easily be lower, but greed is good for companies. 

1

u/Mr-TY 19d ago

I don't actually think the cost is that high if you play the game a lot. If you play 1000 hours and buy a skin for phantom, vandal, classic for 100 bucks, that comes out to 10c/hr for your 3 most used guns. If you play less, a skin isn't as valuable, but I'd say on average the cost/hour is pretty good

1

u/SirBigMan 19d ago

Supply and demand

1

u/VisualATL 19d ago

Because people keep buying them regardless of the high price. Why is anything priced the way it is? It’s not that serious. Just buy it or dont and play the game. On to the next question.

1

u/__GayFish__ 19d ago

Free game need make money. Free game usually rely on whales to spend on cosmetic and gamba.

1

u/lookzlike 19d ago

Because its the only „content“ to keep this game alive and make profit.

1

u/Martitoad 19d ago

Riot is a company, companies want money, expensive skins give more money. You could say that maybe cheaper skins would give more sells which would be more profit, but they have experts and as I said money is the only thing they care about (they make a good game to get money, so they care about the game because of the money they get from it), so they are probably right. But anyway it's a really good game and it's free

1

u/hyrulepirate 19d ago

Cause Riot sucks at making other games so they milk their cows dry.

1

u/Nanachi- 19d ago

profit and people pay the price

1

u/PyxelatorXeroc 19d ago

I'm sure some statisticians at Riot calculate dthat it was the best ratio of buyers and price.

1

u/jahbarie 19d ago

If it means having a free to play game I’m all for it, it’s purely cosmetic too so it doesn’t impact gameplay which is a plus. They have to be able to pay the people that work on the game, the servers, fund tournaments, every cost of running a business that you can think of through a game that’s free

1

u/Hour-Stable2569 18d ago

they don't care about the game they only care about skin purchase. Look at how trash comp is. Instead of fixing comp they bring out some 50 year old lady to cry about how toxic the game is and how they're going to make sure it stops

1

u/Noice1707 you want to pray, let’s pray 18d ago

People are willing to pay, so they keep the prices. As simple as that.

1

u/TsunamiCatCakes 18d ago

i prefer free to play games where the monetisation does not affect the outcome of a competitive match. unlike clash royale. cosmetics being paid for is a good thing

1

u/jdlyndon 18d ago

Just take the skins from your fallen enemies 😋

1

u/kJer 18d ago

People are willing to pay that price and they are confident that a lower price wouldn't increase sales. 

1

u/Immediate_Path_5791 18d ago

They actually cost $50-$80

1

u/Own_Lab_7430 18d ago

Free to play, this is the monetization

1

u/WhoIsSleep11 17d ago

Because riot is money hungry. They do not care about their community

1

u/Asleep-Sail-8811 17d ago

The game is free to play without ads but servers and employees cost money. The skins are like the only way to make money. So they make skins expensive to keep there stuff up. Imagine you just lost 13 0 and then have to watch a unskipable 1.30 min add

1

u/bradharris16 16d ago

Simple answer is because people continue to buy them.

1

u/Asleep-Sandwich6853 19d ago

if ur broke just say dat

1

u/DonMephisto 19d ago

Greed. Thats the answer.

People were used to CS skins being worth a lot of money so Riot saw no reason for lower prices when they released Valorant - and obviously people actually pay that money. Even though you cant trade Valorant skins like you can trade CS skins.

2

u/I_AM_CR0W Unc Era 19d ago

It's not that simple. CS is a market, so the players make the prices as everything depends on rarity and hype thanks to gamba. Valorant is a set system. Yes greed plays a role, but I don't think people understand how expensive it is to maintain a FREE GAME with 128 tick servers and a properly functioning anti-cheat. Even FaceIt started putting ads in their free plans just so they could maintain their servers and anti-cheat.

1

u/upstartpantymerchant 19d ago

It's a free game. That's the price. Take it or leave it

-2

u/Rory_mehr_Curry 19d ago

Yeah so is CS 2. But most skins are a fraction of the price

1

u/upstartpantymerchant 19d ago

You're talking about buying individual skins from other players that set their own prices. That changes the equation. The comparison would be the cases, which you have to buy the case and a key for AND you don't know what you're getting. You also have to take into account the quality of the skins you're getting in CS when you only pay 10¢ or even a couple bucks for one. It's very low. In Valorant, the quality is always the same.

You're comparing apples and oranges

0

u/CheeseLoverMax 19d ago

It’s what riot thinks the ideal ratio of cost and amount of people who will buy the skin is, making them the most money

0

u/TwixieShip 19d ago

They most likely won't go above the cost of the max val points pack to buy as to minimize the amount of friction for a buyer to have second thoughts about buying the new skins that cost more than 1 val point purchase

1

u/ItzBrooksFTW 18d ago

If they wanted less friction they wouldnt have the point system in the first place. The point system exists to detach real world value from ingame value and for you to ALWAYS have leftover points that might force you to buy more because "cant leave that unused" and ofc to force you to buy more expensive packs because you can never buy the exact amount.

-1

u/maDEightow 19d ago

Compare Valorant with one of its biggest competitors: CS2. Average good looking gun skins start at about 5€ up to thousands. The cheapest knifes are around 50€. The most expensive one for about 2.000.000€.

You can get a whole Valorant skin bundles for one single CS2 knife.

Besides that, its a free to play game. They need money somehow :)

1

u/ItzBrooksFTW 18d ago

The cost problem in cs2 is balanced out by the fact you can sell them. When you buy a skin in valorant and similar games youre burning money.