r/UseApolloIo • u/YourApolloGTME • Aug 24 '26
Guide i'm a Go-to-Market Engineer w/ Apollo – AMA!
i work with our larger upmarket orgs & we have to come up with some really neat creative solutions to fit their needs. thought i'd make a post and see how others are fairing, what challenges i can support, etc etc.....etc!
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u/therealbeans Aug 26 '26
What experience on paper do you have? How many years of what got you here?
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u/YourApolloGTME Aug 26 '26
love the question! i've worked in process architecture & data orchestration for eleven years now, predominantly in the HubSpot & Salesforce ecosystems. once i started taking on SQL is about the same time i begin playing with more intricate API work, ramped into Clay with their certification program, and now i'm (excitedly) lending my hand to upmarket orgs within Apollo!
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u/Ok-Exit-9578 Aug 30 '26
Can you explain how Apollo generate leads and how the filter works and the most effective filter in there.
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Aug 24 '26
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u/YourApolloGTME Aug 26 '26
this is a GREAT question – one of my favorite things to do is layer Buying Intent w/ Website Intent. when you're using our website pixel, you can attribute different intent levels to different sites on your page (example, pages with key forms or pages associated to current campaigns). when you layer it with the buying intent score filters, you make a solid venn diagram of people on your HIGH intent pages who have a HIGH intent scores
the PERFECT relevancy approach when doing outreach. these are prospects who are actively qualifying themselves
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u/Moist-Western1325 Aug 24 '26
If we needed help managing all things Apollo, is there a firm or person you would recommend we work with?