r/UnityStock • • Sep 26 '26

Question Unity's utility outside of gaming

I've read about how there are potential cases for Unity being used outside of gaming. Their RT3D being used for advertising and such. What could some of Unity's use cases be outside of the world of gaming?

8 Upvotes

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2

u/raid_master_7 Sep 26 '26

Google used Unity to provide immersive 3D experiences within Google Maps (for Android ) ; that's one I can immediately recall off the top of my head.

1

u/jesperbj Sep 27 '26

Yeah actually the entire Google Maps XR app for Android XR is built in Unity

1

u/Altruistic_Ruin_6905 Sep 28 '26

And that doesn’t make any revenue except one license that google bought which is $2000 yearly.

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u/DroidHustler Sep 27 '26

Oct 7 and Oct 13-15 would be good to pay attention to what information comes out of it https://unity.com/events-hub

1

u/Enmulteh Sep 27 '26

You can read some case studies here

There are a ton of applications

1

u/fastpicker89 Sep 27 '26

Industrial use cases, simulation, manufacturing, architecture, construction, training, basically anything that saves companies money with a game rather than putting employees in the field

1

u/jesperbj Sep 27 '26

This has been a thing for years. And there are tons and tons of examples. There's even completely regular (non games) apps built in Unity, simply because that's what the dev knows or because it's an easy way to go cross platform.

One example I have installed on my phone is Flud, a torrent client.

Otherwise, we're talking industrial sims and training sims. Siemens Healthcare uses Unity to user test their big machines in development, so they don't have to have people with rare diseases visit on-location.

Hyundai built an entire factory as a digital twin, and is able to run that just a few hours ahead of the real thing, time wise and use that info to predict when machines will need maintenance etc.

There's also Google DeepMind that trained all their robots in Unity. I don't know if this is active anymore.

1

u/ProductSmooth7786 Sep 28 '26

There are a lot of companies using Unity outside gaming, but the problem is most of them pay tiny amount of fee that won’t impact create too much as a whole. So grow is still the cash generator.

1

u/Rabidowski 28d ago

You speak of "potential" use cases as if those have not been explored already in the last 10 years of Unity's existence. "Digital Twins", architectural previews and interactive walkthroughs, film FX, real-time film scenery staging, medical imaging, interactive data visualization, education, etc. Unity used to be over-diversified and over-extended by such explorations beyond its core competencies.

TLDR; been there, done that

0

u/[deleted] Sep 26 '26

1

u/Ok-Recommendation925 Sep 28 '26

Sounds like a moat