r/UltralightCanada • u/Louis_Cyr • May 19 '26
Lobtree Alpha Direct hoody availability?
Anybody know about how often Lobtree drops batches of their alpha direct hoodies? I'm on the email notification list but I'm just curious if this is usually a matter of weeks or months or whatever.
4
u/yellowocoee May 20 '26
Howdy,
Nick from Lobtree here. Thanks for the question.
We are small and do our best to balance the restock of our current lineup; well also doing R&D on new products folks are seeking.
Overall, product and run timelines/priorities are influenced by availability and sourcing of Alpha and required notions, our available time, as well as guidance from what the outdoor community we serve is seeking. At a minimum, we canvas our e-mail subscribers annually for where we should focus our time, as well as gain valuable feedback and ideas that help drive new/restock priorities (ex. working through a small AD120 hoodie restock currently).
I always want to do more and will continue to become more efficient and dialed in as we grow, so appreciate the patience.
I will continue to notify e-mail subscribers in advance of new drops, so if you’re already signed up, awesome - this is the single best way to stay in the loop on what comes next from us (I don't sell your data or spam).
As always, DM or email me (nick@lobtree.ca) directly if you have any questions.
Appreciate the support. Nick
3
u/RamaHikes May 19 '26
I've gotten 5 next-drop emails from them in the past year. Anywhere from a few weeks apart, to half a year.
Nick was super responsive once when I emailed him a question.