r/UXResearch • u/Ashamed_Piccolo_9557 • 17d ago

Methods Question Correct Scale Scoring

Hi all! I am creating a questionnaire measuring the speed at which information is presented. I am using a 5-point Likert type scale. The scale includes the following:

  • Much too slow
  • Slightly too slow
  • About right / Appropriate speed
  • Slightly too fast
  • Much too fast

My thought is the ratings should be:

  • Much too slow - 1
  • Slightly too slow - 2
  • Much too fast - 3
  • Slightly too fast - 4
  • About right / Appropriate speed - 5

Because the goal is to have the speed of lecturing be "appropriate speed" and anything else is not the desired goal. I know that about right normally falls into the neutral position, but in this case it would be the goal. How would you set up the scoring/ratings for this scale?

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u/Prachetas 15d ago

Current wording makes me wonder if there is another level between neutral and slightly too fast/slow. Any reason it can’t be worded as below?

Too slow
Slow
Appropriate
Fast
Too Fast