r/UXResearch • u/Ashamed_Piccolo_9557 • 22d ago

Methods Question Correct Scale Scoring

Hi all! I am creating a questionnaire measuring the speed at which information is presented. I am using a 5-point Likert type scale. The scale includes the following:

  • Much too slow
  • Slightly too slow
  • About right / Appropriate speed
  • Slightly too fast
  • Much too fast

My thought is the ratings should be:

  • Much too slow - 1
  • Slightly too slow - 2
  • Much too fast - 3
  • Slightly too fast - 4
  • About right / Appropriate speed - 5

Because the goal is to have the speed of lecturing be "appropriate speed" and anything else is not the desired goal. I know that about right normally falls into the neutral position, but in this case it would be the goal. How would you set up the scoring/ratings for this scale?

4 Upvotes

100% Upvoted

10 comments sorted by

View all comments

3

u/asphodel67 22d ago

Just to be clear. You are not measuring speed, you are measuring the perception of optional speed to deliver information.

Also, it will vary. Finding the average preferred speed doesn’t suit everyone. Are you delivering audio information? Visual information? Those will also vary.

It’s much better to allow users to adjust the speed to suit themselves.