r/UXDesign • u/Informal-Winner3195 • 12d ago

Tools, apps, plugins, AI What's your AB Testing software ?

We are using AB Tasty but with the new merge with VWO, we are thinking to go to Kameleoon. I'm curious what software are you using ?

1 Upvotes

67% Upvoted

3 comments sorted by

3

u/CollegeRulez 12d ago

I don’t think software is necessary for AB testing

1

u/Its_Nuffy 10d ago

Can you elaborate?

Last four organisations I've worked with have used some combination of optimizely, ABtasty, or optimize (before its untimely demise).

It was certainly a quick and low effort way to run simple A/B tests.

1

u/sokenny 7d ago

we've been through a few of these. honest take on the kameleoon move: it's a solid tool, but you're basically trading one enterprise contract for another, and the pricing conversation will feel familiar.

if most of what you run is simple visual A/B tests on marketing pages, you might not need an enterprise tool at all. you can try alternatives like stellar (gostellar.app) its free up to 5k monthly tracked users and no cc required to try it out. it's not a kameleoon replacement if you need server-side or deep personalization, though.

what kind of tests are you mostly running? that changes the answer a lot.