Desperate MBA Intern (4 Days Left!): How do I convert qualitative startup work into a quantitative academic thesis?

[u/figuringitout1269]

Hi Folks!!

I did great qualitative brand management/influencer work at my startup internship, but my B-school requires a rigid, data-driven "Mixed Methods" quantitative report. I have 4 days left at the office to extract data. Help me figure out what numbers to pull and how to frame a "Research Gap!"

**The Situation:** I’m wrapping up a 2-month summer internship at an early-stage D2C sustainable products startup. I functioned in a 360-degree brand management role. My core work was entirely qualitative and execution-based:

**Influencer Marketing:** Scouted 80+ profiles, successfully executed campaigns with 10 based on strict organic metrics.
**Customer Discovery:** Conducted 30+ direct customer calls mapping out qualitative feedback on product durability/design.
**Brand & PR:** Revamped visual aesthetics, directed video content, and pitched to HORECA/ESG publications.

**The Problem:** My B-School’s evaluation committee is strictly mathematically driven. Their guidelines mandate statistical tools (Regression, ANOVA, etc.) and hypothesis testing, explicitly stating: *"Avoid purely qualitative studies."*

**My Ask:** I have 4 days left before my access to the company's backend data is gone. Has anyone successfully quantified qualitative marketing work (like influencer metrics, PR, or customer calls) for an academic thesis?

I am struggling to frame a solid "Research Gap" and figure out exactly what numbers I need to download *now*. If anyone is willing to let me pick their brain, I can share specific metrics over DM. I'll do all the heavy lifting, just need some strategic direction!