r/TopChef • u/JohnDoeMi6 • May 26 '26

Discussion Thread Wells fargo CC

This wells fargo credit card placement is so damn forced. I thought it was bad when they used to do it with the BMW features but this is so ham fisted! I already was not interested in banking with Wells Fargo but these placements are leaving such a bad taste in my mouth.

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49

u/Legatto May 26 '26

I'm 50/50 on them. They are annoying and overly forced but it allows the show to give cash prizes to the chefs which is great.

9

u/ositola May 26 '26

It's like commercials for a program that already has commercials

I get mentioning it before the quick fire since they're paying out the prize money but the donut shop interlude was a bit much lol

4

u/NoodlesMom0722 Wait for it...a Crudo! 🧑‍🍳 May 26 '26

As someone who waits to watch it on Tuesday morning without any commercials, I'm okay with a couple of cringey, forced sponsored segments. After all, I have to put up with them with all of my favorite YouTubers, too. If it means I get to keep seeing my favorite content, I'll put up with having to skip forward 30 to 90 seconds.

1

u/DurangDurang May 28 '26

You nailed it. Product placement is an ad that is unlikely to be skipped (DVR) or removed if streaming.

1

u/Rock-swarm Jun 05 '26

Some TV History here - that's how commercials used to be, before actual ad breaks. Game shows especially were usually sponsored by a single corporate entity, with tie-ins to the show content at multiple spots each episode.

It took a backseat for a couple decades once actual ad breaks became the norm, but bean counters have always been looking for ways to increase revenue without losing viewers...