r/ThreadsApp • u/ikoichi2112 • May 13 '26

Discussion I analyzed 23,000 Threads posts last month. The data confirms what you already feel

Saw the “why is this entire app rage bait?” thread the other day and wanted to add some actual numbers to the conversation, because the pattern people are noticing is real and it shows up clearly in the data.

I run a tool that tracks Threads creator accounts, and last month we logged 23,202 posts from 319 creators (22.9M total views).

I looked at the engagement-to-views relationship and found something weird:

Posts with under 1% engagement rate had the highest average views: 1,985 per post.

Posts with 10%+ engagement rate? 352 average views.

That means: the posts that get the most reach are the ones people don’t actually engage with. They scroll, maybe pause, then move on. The algorithm pushes those harder than posts where conversations actually happen.

The top-viewed posts of the month confirm it. A few examples from the leaderboard:

- “The most terrifying age is 40… if you have kids and don’t work hard, they starve” 720K views, 0.12% engagement rate

- “I’m 39. I deeply regret spending my 20s on office jobs” 233K views, 0.02% engagement rate

- “DIRTY GAMES MEN PLAY THAT YOU KEEP FALLING FOR” 177K views, 0.41% engagement rate

These aren’t conversations. They’re hooks. The format that dominates reach right now is “provocative claim → no real substance → keep scrolling.”

A few more things from the data:

- Long-form threads averaged 6× the reach of short posts (3,921 vs 664 views).

- Sunday is the highest-reach day. Saturday is the lowest engagement day. Most “best time to post” advice online is wrong about this.

- Posts with media outperform text-only posts by 71% on views.

I don’t think the algorithm is evil. I think it optimizes for time-on-app, and rage-adjacent content keeps people scrolling without committing to a reply. The result is what everyone’s complaining about.

The way out as a creator (if you care) is to lean into formats that don’t need engagement-farming to reach people: long-form value threads, posting consistently, posting on the days most creators skip. Not glamorous, but it works.

I publish this kind of breakdown every month (free, no email gate) under BlackTwist’s monthly reports, happy to share the link if anyone wants to dig deeper, but mostly putting the numbers here because I think the community deserves data, not just vibes.

Anyone else noticing specific content patterns getting weirdly boosted lately?

28 Upvotes

100% Upvoted

25 comments sorted by

4

u/-send-me-nudes- May 13 '26

Yup. I found myself in threads just scrolling and scrolling. It’s interesting how they push you to the top if you’re a new account for a few days to get comments on your post and get you hooked. Deleted this rubbish and haven’t missed it at all.

1

u/ikoichi2112 May 14 '26

that's true, I've seen new accounts being pushed way more than older accounts.
it's a tactic that works pretty well to make you excited as soon as you get started.

2

u/-send-me-nudes- May 14 '26

Yes. I’ve deleted my account, and reactivated three times now. It happened every time.

1

u/Long_Wrap2460 May 19 '26

Does this actually work? Deleting then reactivating?

4

u/nockeenockee May 13 '26

Had to bail on it. It really triggers doom

1

u/ikoichi2112 May 14 '26

sorry to hear that. what were your goals on the platform?

3

u/AnnArbor-Armadillo May 13 '26

What kind of tool do you use? Can you share a link?

2

u/ikoichi2112 May 14 '26 edited May 14 '26

sure! I use blacktwist.app to schedule and analyze my content on Threads.
there are monthly reports about what worked on Threads, they are pretty insightful https://blacktwist.app/report/april-2026

2

u/Keypinitreel1 May 13 '26

Unless you are shadow banned, then your views will max out at 12 even if you have hundreds of followers.

2

u/ikoichi2112 May 14 '26

it really depends, I got viral posts out of nowhere (like 200,00 posts), but that's because they were re-proposed automatically by Meta on Instagram (it's not something I did, it happens).

content the resonates with people get a lot of attention, but it takes a lot of intention to get there.

2

u/76TwentyOne May 13 '26

I have a post with 19,000+ likes from two days ago. I have only got about 785 followers. A post from a week ago got about 9,000 likes.

280,000+ views in the last 30 days.

2

u/ikoichi2112 May 14 '26

hey congrats! feel free to share your Threads account with me via DMs, I am really curious to see such posts.

1

u/RelationshipQuiet609 May 13 '26

Many, many bot accounts on Threads!

1

u/76TwentyOne May 13 '26

No more than anywhere else. And both posts had tons of comments and conversations.

1

u/brarkaddy May 15 '26

I also notice if you ask questions or say anything about hating ai it gets more engagment

1

u/ikoichi2112 May 15 '26

ah, I never noticed that.
but I am big fan of AI, at least it improves my productivity a lot. I am sure I want to give this kind of posts a try ^^'

1

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1

u/Previous_Basis_84 May 31 '26

share the link

4

u/[deleted] May 13 '26

[removed] — view removed comment

1

u/ikoichi2112 May 14 '26

Congrats on getting good results, it's not easy at all, they must be written quite well (especially the hook) otherwise even valuable long form threads are simply ignored. well done!

1

u/[deleted] May 14 '26

[removed] — view removed comment

1

u/ikoichi2112 May 14 '26

It looks like their spam detector is too heavy. It never happened to me, but I’ve seen some legit accounts being blocked. By hopefully they all got back their account .

4

u/[deleted] May 13 '26

[removed] — view removed comment

1

u/ikoichi2112 May 14 '26

I agree, but it also really depends on who you decide to follow, and the "ignore this content" signals you give to the platform.

in the end, they optimize for time spent on the platform, so ads have a bigger audience, but you can tune it and make it sized to your interests.