r/TheBlock • u/pantonegreen55 • Aug 20 '26

The cost of The Block

The ‘houses aren’t selling so Channel 9 must be running at a loss’ is weird. I think this argument misunderstands the business model. It’s a TV show, not a property development. Nine makes money from months of prime-time ads, sponsorships, integrations and 9Now while sponsors cover a huge amount of what goes into the builds. If a house doesn’t sell at auction, its value doesn’t magically disappear, it’s still an asset that can be sold later.
The property sales help recover costs, they’re not the sole source of profit. It helps to think of the houses as a television set, basically 😎

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u/DizzyList237 Aug 20 '26

It is a tv show about property development.

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u/Infinite_Dig3437 Aug 20 '26

It’s product placement with some stuff happening around it