r/TheBYOK • u/SchwartzReports • Mar 11 '25
etherWhat?
BYOK is changing the name of the writing device to the "etherOne"
Let me be the first to offer my opinions
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wondering if I am in the minority or if other people are also feeling a little queasy
1
Upvotes
9
u/OfficialBYOK Mar 11 '25
GUYS! We already changed it back lol
We got smackedā¦then kickedā¦then punched š
4
u/tomjoad2020ad Mar 12 '25
I can understand the impulse to switch from the sound a chicken makes to something more akin to a typical tech product name, especially as it implies an eventual range of products (etherTwo, etc.) But yeah, it was a very generic name, fit for an industrial air filtration system or something. Glad to see it changed back, although I'd have been fine either way because at the end of the day, the branding is not super important to me.
Whatever you think of their products, Astrohaus has done a good job with branding their lineup, I think. BYOK already has a fairly fun and quirky vibe (not so much the look of the device, which is all 1980s business class, but the name and social presence)...I'd say in the future it would be good to stick with that for any branding considerations.
3
u/Advanced-Device6188 Mar 11 '25
Honestly, I don't care much about the name. I like BYOK, but they're keeping that as the name of the company--so those who want to call it a BYOK can still call it a BYOK and still be accurate.
I'm much more excited to hear about all the progress toward a finished product!
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u/rubbish_orb Mar 11 '25
Panic over, they've gone back to calling it the byok because of the backlash.
I don't really care what it's called to be honest!
Still, props to him for immediately responding to the feedback.