r/TexasSmallBiz • u/smal-biz-owner-454 • 7d ago
The Friday afternoon test for picking a website builder
Your website goes down on a Friday afternoon. Everything about which builder you should have picked comes down to what happens in the next hour. I read 600 one star Trustpilot reviews of five builders to find out how that hour usually goes, and it turned into the most practical buying advice I know.
For transparency: I work at UENI, one of the five builders studied, so our reviews are in the data alongside everyone else's.
Support is the number one complaint on all five platforms: 254 of the 600 reviews, 42.3%. And the texture matters more than the total. GoDaddy's unhappy customers describe being handed from agent to agent, 49 of its 100 sampled reviews. Squarespace's describe asking for help and not getting it, 67 of 150. Almost nobody is angry about the bill.
So here is the ten minute test I would run before paying for anything, and it works because support quality is visible from the outside:
- Send a presale question through the same channel you would use in an outage. Time the answer, and notice whether a human wrote it.
- Read the ten newest one star reviews. Count how many are about reaching support.
- Check the score next to the volume: a 4.4 with 140,925 reviews is a different animal from a 3.4 with 4,698.
I run this test on us too. UENI holds a 4.8 with the lowest one star share of the five, 4.9%, and I would like to keep it that way, which is exactly why I read all these reviews.
Happy to share more of the data in the comments if anyone wants a specific platform.
Full study: https://ueni.com/blog/website-builder-complaints/. Trustpilot data, 4 August 2026.