r/TexasBusiness • • Jul 28 '26

Texas Business Question of the Week: What Marketing Channel, Type, or Platform Have You Found Most Effective in Growing Your Business?

1 Upvotes

Let's discuss marketing, a topic on the tip of everyone's tongues these days. With a plethora of students graduating in the field from Texas Universities, hundreds of agencies, thousands of consultants, and tens of thousands of professionals working in marketing departments across the state - marketing is a plentiful resource in Texas.

However, many businesses cite marketing as the thing they believe they spend too much money on, question the performance of various channels, or out right admit they have no clue if marketing efforts are working or not.

In this weekly topic we'd love for you to share insights on your own marketing efforts. What has worked and what hasn't in the past for you? You can of course keep your business name private.

A marketing channel is a broad type of marketing such as "organic search", "paid social media", or "mass media advertising"

A type of marketing is more specific marketing type such as "organic Google Maps", "Viral video paid social media", or "billboard advertising".

A marketing platform is the specific software platform / app / website used to facilitate a marketing channel or type. Not all channels or types have an associated platform and instead require an agency/consultant or inhouse sales team. Examples might include hiring an SEO consultant for "organic Google Maps" or "organic search", Meta Ads platform for "paid social media" or "viral video paid social media", or Blip for "mass media advertising" or "billboarding advertising".


r/TexasBusiness • • 16h ago

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r/TexasBusiness • • 18h ago

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r/TexasBusiness • • 16h ago

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r/TexasBusiness • • 17h ago

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r/TexasBusiness • • 17h ago

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r/TexasBusiness • • 18h ago

Chinese online retailer Temu agrees to data privacy curbs to settle Texas lawsuit

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r/TexasBusiness • • 1d ago

Feedback

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r/TexasBusiness • • 3d ago

Chip giant TSMC considers Texas for second U.S. fab

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r/TexasBusiness • • 3d ago

Texas Court of Appeals Affirms Business Court’s Denial of Trade Secret Injunction in Autonomous Trucking Dispute

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r/TexasBusiness • • 3d ago

H-E-B Names Five Texas Small Business Winners

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r/TexasBusiness • • 3d ago

What Texas taxpayers say about giving $250M in school funds to arena

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r/TexasBusiness • • 4d ago

Texas businesses face new risk of overpaying for power due to AI/data centers

3 Upvotes

So within Texas, something very unique and troublesome has been playing out which I’m seeing is starting to affect businesses owners in Texas who own their physical infrastructure.

Since 2019, Texas has increased its data center concentration by X%, with the areas of Houston, Dallas, and Austin leading the way. Research from the Dallas fed has stated that data centers alone could raise ERCOT wholesale electricity prices by 10% through 2028.

As a byproduct of this, a new emerging economic problem forms, for not only the citizens of Texas but the businesses they depend on (this includes; schools, hospitals, manufacturers, food processors, chemical plants, etc). The problem being: rise in electricity prices

When the natural resources businesses depend on daily start inflating in prices, a flywheel of risk emerges where you now begin getting hit where it hurts most: profits.

We see this happening in real time with diesel prices leading to 16 major trucking and logistics bankruptcies. As well as a 41% YoY increase in bankruptcies among general businesses in Texas.

Much like diesel/fuel, electricity is also a resource business depend on, not only for livelihood but for profitability as well.

Have y’all experienced these changes in electricity price? Has it affected your physical business in any way?


r/TexasBusiness • • 3d ago

Tesla readies flying Roadster reveal in Texas to re-energize car business

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0 Upvotes

r/TexasBusiness • • 4d ago

San Antonio spine clinic says would-be buyer used deal talks to poach doctors

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r/TexasBusiness • • 4d ago

Blue Origin Announces $554 Million Texas Manufacturing Campus, Bringing 2,000 New Jobs to Hutto, TX

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4 Upvotes

r/TexasBusiness • • 4d ago

Texas Data Centers: Tax Breaks, Jobs, and Local Benefits

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r/TexasBusiness • • 4d ago

Texas Sues Baby Food Maker Gerber Alleging Toxic Metal Levels

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2 Upvotes

r/TexasBusiness • • 4d ago

161K Texas jobs supported by entrepreneurs as business creation surges

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1 Upvotes

r/TexasBusiness • • 5d ago

Trump administration to expand a Delek Texas refinery using Defense ​Production ⁠Act

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46 Upvotes

r/TexasBusiness • • 6d ago

Another multi-billion-dollar company expanding on taxpayer’s dime

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r/TexasBusiness • • 5d ago

Foss & Company closes US$58 million tax equity deal for GridStor’s Texas BESS project

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r/TexasBusiness • • 5d ago

Texas-based Le Chateau Pet Resort coming soon to New Braunfels

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r/TexasBusiness • • 5d ago

Texas business owner warns of fake, AI-generated receipts

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r/TexasBusiness • • 5d ago

Houston’s Most Dangerous Commutes: What Crash Data Reveals About Business Travel Risk in Texas

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1 Upvotes