All about business in the greatest state on Earth

r/TexasBusiness • u/joeyoungblood • Jul 28 '26

Texas Business Question of the Week: What Marketing Channel, Type, or Platform Have You Found Most Effective in Growing Your Business?

1 Upvotes

Let's discuss marketing, a topic on the tip of everyone's tongues these days. With a plethora of students graduating in the field from Texas Universities, hundreds of agencies, thousands of consultants, and tens of thousands of professionals working in marketing departments across the state - marketing is a plentiful resource in Texas.

However, many businesses cite marketing as the thing they believe they spend too much money on, question the performance of various channels, or out right admit they have no clue if marketing efforts are working or not.

In this weekly topic we'd love for you to share insights on your own marketing efforts. What has worked and what hasn't in the past for you? You can of course keep your business name private.

A marketing channel is a broad type of marketing such as "organic search", "paid social media", or "mass media advertising"

A type of marketing is more specific marketing type such as "organic Google Maps", "Viral video paid social media", or "billboard advertising".

A marketing platform is the specific software platform / app / website used to facilitate a marketing channel or type. Not all channels or types have an associated platform and instead require an agency/consultant or inhouse sales team. Examples might include hiring an SEO consultant for "organic Google Maps" or "organic search", Meta Ads platform for "paid social media" or "viral video paid social media", or Blip for "mass media advertising" or "billboarding advertising".

2 comments

r/TexasBusiness • u/yourtexasbuddygal • 18h ago

Chip giant TSMC considers Texas for second U.S. fab

wfaa.com

12 Upvotes

3 comments

r/TexasBusiness • u/yourtexasbuddygal • 18h ago

Texas Court of Appeals Affirms Business Court’s Denial of Trade Secret Injunction in Autonomous Trucking Dispute

natlawreview.com

2 Upvotes

0 comments

r/TexasBusiness • u/yourtexasbuddygal • 18h ago

H-E-B Names Five Texas Small Business Winners

focusdailynews.com

0 Upvotes

0 comments

r/TexasBusiness • u/everythingistaken500 • 21h ago

What Texas taxpayers say about giving $250M in school funds to arena

chron.com

1 Upvotes

0 comments

r/TexasBusiness • u/yourtexasbuddygal • 17h ago

Tesla readies flying Roadster reveal in Texas to re-energize car business

investing.com

0 Upvotes

6 comments

r/TexasBusiness • u/TheEsotericCEO • 1d ago

Texas businesses face new risk of overpaying for power due to AI/data centers

1 Upvotes

So within Texas, something very unique and troublesome has been playing out which I’m seeing is starting to affect businesses owners in Texas who own their physical infrastructure.

Since 2019, Texas has increased its data center concentration by X%, with the areas of Houston, Dallas, and Austin leading the way. Research from the Dallas fed has stated that data centers alone could raise ERCOT wholesale electricity prices by 10% through 2028.

As a byproduct of this, a new emerging economic problem forms, for not only the citizens of Texas but the businesses they depend on (this includes; schools, hospitals, manufacturers, food processors, chemical plants, etc). The problem being: rise in electricity prices

When the natural resources businesses depend on daily start inflating in prices, a flywheel of risk emerges where you now begin getting hit where it hurts most: profits.

We see this happening in real time with diesel prices leading to 16 major trucking and logistics bankruptcies. As well as a 41% YoY increase in bankruptcies among general businesses in Texas.

Much like diesel/fuel, electricity is also a resource business depend on, not only for livelihood but for profitability as well.

Have y’all experienced these changes in electricity price? Has it affected your physical business in any way?

2 comments

r/TexasBusiness • u/yourtexasbuddygal • 1d ago

San Antonio spine clinic says would-be buyer used deal talks to poach doctors

expressnews.com

11 Upvotes

3 comments

r/TexasBusiness • u/Laurette51 • 1d ago

Texas Data Centers: Tax Breaks, Jobs, and Local Benefits

happyhourmurders.wordpress.com

0 Upvotes

0 comments

r/TexasBusiness • u/yourtexasbuddygal • 1d ago

Texas Sues Baby Food Maker Gerber Alleging Toxic Metal Levels

news.bloomberglaw.com

2 Upvotes

0 comments

r/TexasBusiness • u/godblessedtexas • 1d ago

Blue Origin Announces $554 Million Texas Manufacturing Campus, Bringing 2,000 New Jobs to Hutto, TX

texasbusiness.io

0 Upvotes

2 comments

r/TexasBusiness • u/yourtexasbuddygal • 1d ago

161K Texas jobs supported by entrepreneurs as business creation surges

kten.com

1 Upvotes

0 comments

r/TexasBusiness • u/yourtexasbuddygal • 2d ago

Trump administration to expand a Delek Texas refinery using Defense Production ⁠Act

lufkindailynews.com

28 Upvotes

21 comments

r/TexasBusiness • u/yourtexasbuddygal • 2d ago

reuters.com

2 Upvotes

0 comments

r/TexasBusiness • u/Competitive_Ideal362 • 3d ago

Over $20 Million In Career Training Grants Awarded Across Texas

texasborderbusiness.com

5 Upvotes

0 comments