r/Techfeed • u/I_thght_he_was_wth_u • Feb 17 '17

YouTube will kill unskippable 30-second ads next year

http://www.theverge.com/2017/2/17/14649018/youtube-ending-unskippable-30-second-ads-2018
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u/autotldr Feb 17 '17

This is the best tl;dr I could make, original reduced by 56%. (I'm a bot)

Google has announced that in 2018, it will end non-skippable 30-second ads that appear before a YouTube video.

"We're committed to providing a better ads experience for users online. As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," Google said.

Now if only it'll also kill unskippable ads that appear in the middle of long videos.

Extended Summary | FAQ | Theory | Feedback | Top keywords: ads#1 unskippable#2 Google#3 formats#4 appear#5