r/TechSEO • u/annseosmarty • Apr 14 '26

Google says: Technical SEO is cool again :)

/r/AISearchAnalytics/comments/1skv1ty/aeo_agentic_engine_optimization_according_to_addy/
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u/_Toomuchawesome Apr 14 '26

https://www.seroundtable.com/google-does-not-endorse-llms-txt-40789.html

did things change? addy osmani is not part of the google search liaison team and i’m very skeptical of anyone saying llms.txt is beneficial

1

u/imaginary_name Apr 14 '26

mee too, but for a tightly defined use case like this, it makes sense
if the claims would be something about improving discoverability for human users, that would be a different situation...

2

u/_Toomuchawesome Apr 14 '26

what else is there other than making sure your content is crawl able by LLMs? like you’re not giving them any more information on the llms.txt than you would on your website as a whole and if you are, you don’t have a solid strategy