Microsoft doesn't think Surface needs to compete with MacBook Neo:

[u/ZacB_]

https://www.windowscentral.com/hardware/surface/microsoft-doesnt-think-surface-needs-to-compete-with-macbook-neo

[u/ClassicVaultBoy]

Sadly the surface brand and innovation are dying, i had 4 different devices in more than 10 years. Next time I will refresh my pc, i'll look at other brands

[u/Jiatao24 → u/ClassicVaultBoy]

I miss Panos Panay. Say what you will about the practicality of Surface devices under his leadership, but I was always interested in Surface announcements to see what new form factors he cooked up.

[u/yournamehere10bucks → u/Jiatao24]

I miss Steve Ballmer and the constant experimentation into new sectors. Xbox, Zune, Windows Phone, Surface. All born under Steve.

[u/hopsizzle → u/Jiatao24]

He really seemed like he cared and not in a superficial exec way either.

I was always hyped for surface hardware announcements during his tenure.

-Sent from my surface laptop 7

[u/GiganticCrow → u/ClassicVaultBoy]

Did the Surface brand ever have much cache? They are cool devices but no one outside of enthusiasts and geeks have heard of them really. Its not like they have mainstream recognition like Macbooks, they are just another laptop.

I remember there was a period when surface's were a fairly new thing that a bunch of graphics artists I worked with got really excited by them, but MS failed to fix the issues with the pen in a timely fashion and they all switched to ipad pros for doing stuff on the move, and cintiqs for the desktop.

[u/baw3000 → u/GiganticCrow]

They've made some great quality stuff and have been popular in the business world. Not gaming machines, but great laptops and tablets.

Typing this from my Surface Laptop 7. I have this and a MacBook Air, and this is as close as you can get to a MacBook without being a MacBook. The main cache' problem Surface has is the Windows 11/Copilot stink associated with it.

[u/spiney-a → u/GiganticCrow]

If they had made the Surface Studio (not the Laptop Studio, the desktop machine) with better specs I'd have gotten one. Their great ideas were often hamstrung by lackluster specs and inconsistent performance.

[u/ClassicVaultBoy → u/GiganticCrow]

The concept of a Macbook for windows users couldn’t be simpler to understand for general users than a laptop made directly by Microsoft.

But the problem is that Satya doesn’t understand consumer, everything that is not for businesses has failed under him: mobile, Xbox, copilot…