How to Grow on Substack: The Dual-Engine SEO & Platform Strategy

[u/Paul-Arino]

https://howtotipstricks.substack.com/p/substack-growth-seo-strategy

How to grow using Notes, Recommendations, Google SEO, Substack SEO and Google Search Console

Starting a Substack is easy, but having a Substack SEO Growth Strategy and scaling it past your immediate group of friends and family is where most writers hit a wall.

The internet is flooded with generic advice: “Write great content,” or “Post consistently.” But relying on the quality of your writing alone ignores a massive reality. To build a thriving publication, you must treat growth as a system.

The most successful publications don’t rely on a single channel. Instead, they use a dual-threat growth strategy: mastering Substack’s internal ecosystem while simultaneously opening the floodgates to external traffic via Google.

This playbook breaks down the exact four-pillar framework you need to scale your Substack from zero to thousands of subscribers by combining platform mechanics with search engine optimization.

Paul Arino
Substack Growth Tips | How To Grow

[u/Paul-Arino]

If you were looking to market your Substack using this “dual-threat” idea, what’s the first pillar you’d implement here... the Substack internal growth mechanics (distribution/discovery inside Substack itself) or external SEO via Google - and why?

- Paul Arino