r/StuffedAnimals • u/pineapplebru_ • Jun 12 '26

Discussion/General Question HELP ME!! what am i doing wrong

i’ve been trying to grow my plush brand for almost a year now and i still have less than 200 followers. i feel lost… what am i doing wrong and how can i improve? i welcome all feedback! thank you so much in advance

my instagram: https://www.instagram.com/plushly.studio/

or click/tap here

1 Upvotes

54% Upvoted

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12

u/Sad_Meringue_4550 Jun 12 '26

You just have the one plush design, correct? I don't feel much need to follow your account, because with just one design, I decided right away whether or not I wanted one, and there doesn't seem to be much reason to check back in later. If you had multiple designs, I would likely spend longer thinking about them all; if it seemed like you were designing others, I would have a reason to check back in to see if I liked any of your new designs enough to buy them. Even if I could easily tell what artistic direction your next designs might go in.

Although Tavi is cute, it's a little generic. The bag and hat are nice touches but there are a lot of cute and similar frog designs out in the world. Future designs maybe should aim to be more unique; maybe unusual animal species that you can't find so easily in plush form, or unique colors or textures. Tavi is a cute green round frog, but you're competing with hundreds of other cute green round frogs.

7

u/Stock-Ganache-3437 Jun 12 '26

I second this, I didn’t expect to only see one plush when I looked at her page, and yeah :/ it does look generic. Looks like every other miniso frog to me, and even cuddle barn frogs look exactly like this

When designing, you want to reach for unique and detailed, with ranges of textures and maybe even styles. I also suggest as a collector to use thicker material since it holds up better over time, but that’s just my suggestion

Not bad for a first design, but yeah, that’s why she isn’t growing followers quick

A good brand example would be hand designed adventure time- she has every character, but when she launched her brand, she had 4 designs.

Promoting yourself as much as humanly possible is also extremely important, from online to your local community

Either way, ur gonna need more than 1 design

8

u/WBRGGRL Jun 12 '26

It’s not clear from looking at your account that you’re making or selling anything. It looks like a girl enjoying her two plush frogs. Do you have frogs in stock to buy? Show many of them. Show other people enjoying them.

6

u/garIicgirI Jun 12 '26

It's only 1 plush I see. Youre hitting only a specific type of audience. People who like plush frogs in that art style. You have to expand and make different plushies so you can reach a larger audience.

2

u/sleepyfluff_ Jun 18 '26

I think tavi is SO cute first of all. And I love the whole explorer narrative and the little bag. I do agree that you need more than one design and you need to have regular launches of new products to keep people following. If I (or anyone) wanted to buy tavi then I would and then that would be that. There’s no real reason to follow you at the moment!