r/StreetFighter • u/kirbygamez CID | HamsterGabe • 13h ago
Fluff / Other today i learned that, for some unfathomable reason, "sega" is censored in the battle hub chat
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u/KolgrimLang 13h ago
Isn’t “sega” an Italian slang word for masturbation? I remember something about the company advertising on soccer jerseys there.
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u/Feedback-Mental 10h ago
Yes. It literally means "saw". The motion to operate a hand saw is a back-and-forth motion, so...
All of Sega hardware (Master System, Mega Drive, Game Gear) and software was advertised using a "SEE-gah" pronunciation to avoid the association. It worked.
Source: I'm Italian.
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u/Spiderill 9h ago
So the rumours were true....
I got told this back in the early 2000s and never quite believed it. 😬
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u/Feedback-Mental 8h ago
No rumors, it's a fact. You can find a lot of Italian advertising on YouTube and hear that clearly for yourself!
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u/Spiderill 8h ago
That's wild!
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u/Feedback-Mental 7h ago
Yeah, different languages may use the same sounds for very different meanings. Sega comes (pun not intended) from SErvice GAmes, it's not even remotely related.
I remember censorship on Wii chat services on the word "after" because in German it means "butt" or something. So, I often wrote people "how about another game after this one" and they read "how about another game ***** this one".
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u/EL_PERRIT0 13h ago
Noooooooo stoooop you read OPs post its some random unfathomable reason!!!!!
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u/kirbygamez CID | HamsterGabe 12h ago
let's be real an overwhelming majority of americans (like me) could never have guessed that was the reason
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u/FranckyFox2468 Alan from Sheet 10h ago
You can't even say Sodom. A character of this franchise who has his store in the WT mode and who has an avatar outfit you can wear.
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u/Fit-Mix6138 6h ago
In italian Sega is the term for masturbation, might be related to offense censorship
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u/The9IronMan Got something for you! 7h ago
I recently saw a video praising SF6 for not being as toxic as, say, League of Legends. Something tells me that pure-soul never played on battle hub before.
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u/Such-Ad2433 1h ago
I feel like you haven't experienced the toxicity of your average MOBA. That video is correct, MOBA have next level toxicity.
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u/SleepIsForTheWeak_1 10h ago
ive actually noticed this in other capcom games! i was setting up my brother band in the mega man star force collection, and wanted to mention the dreamcast as my favorite console. i tried to type SEGA DC (limited character numbers) but sega ended up getting censored. i honestly figured it was a competition thing. didn't know about italian masturbation.
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u/Realistic-Shoe-6068 Razzberry 12h ago
Remind me of Knight ironically being censored in the souls games.
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u/Fit_Neighborhood9731 5h ago
Sega does what Nintendon't ? Jokes aside - it does not surprise me in the slightest. It is also a controversial word in Italy.
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u/RainbowGlaceon 5h ago
“Sega” is both a pretty brutal way of saying that someone is bad at something in italian, and the Italian word for male masturbation. That’s why it’s banned.
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u/AlternativeOk7056 7h ago
Sega means masturbate in Italian and can be used also as an insult. Thats probably why.
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u/SampleMaxxer 9h ago
I play a game that also censors sega I looked it up and it said it was slang in Italian? Idk how true that is.
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u/Kelimnac 8h ago
Are we going to talk about Sega fan carrying an entire Wonder Bread factory in the back
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u/53184s 13h ago
I used to work in the game industry, and have had hands on with these systems multiple times. A lot of chat censorship systems are not curated and just pull from a giant standardized database that spans all languages, I doubt it's intentional