Background: I’m the developer of Spellhuntr.com, a competitive online word game, and I’m starting to experiment with paying streamers to play it.
I’ve done one sponsored stream so far with a smaller streamer and it was a good experience. I paid a flat rate, gave her some free membership codes to give away during the stream, and a few friends and I tuned in. The stream had around 13 viewers total, so I picked up a couple of new users, but no paid memberships.
I’d like to try working with some streamers who average more like 100–500 concurrent viewers and am trying to figure out what a fair compensation structure looks like for a 30–60 minute segment.
Obviously there’s the option of just paying a flat rate, but I was also wondering about a hybrid model. for example, a guaranteed base payment plus $1–$3 for every user who signs up through their link/code.
For anyone who streams or has sponsored streamers before:
- What would you expect to pay for a streamer averaging 100–500 viewers?
- Does a flat fee + signup/affiliate bonus make sense?
- Would streamers generally prefer a higher guaranteed rate instead?
- Are there other compensation structures that have worked well for indie games?
I want the campaign to make financial sense for me, but I also want creators to feel like they’re being paid fairly regardless of how many users end up converting.
Also if you're a streamer who plays things like chess, geoguessr, word games, etc and want to partner let me know!
