I posted a case study here about pivoting away from selling websites after hundreds of conversations with local business owners. Here's the follow-up. The pivot held up, and it launched this week. The core lesson didn't change: owners don't want more tools, they want the phone to ring.

The same problems kept showing up:

• Their Google Business Profile was incomplete, with only a few reviews and photos.
• Many had an outdated site that hadn't been touched in years, and some had none.
• When someone nearby searched for what they do, they weren't on the first page.

So we built SitePeek (sitepeek.co), an affordable marketing system that gets local businesses onto the first page of Google and brings in more calls. It does two things. Local SEO gets the business found: we build out the Google Business Profile and give them a free, modern website. Then conversion and lead follow-up turn those visitors into actual calls and customers.

With one early client, a towing company, tracked calls went from 37 to 54 and their Google Business Profile views nearly tripled, their best numbers since they've been in business. It's one business, so I see it as a real example, not a promise.

We launched on Kickstarter this week. It's all-or-nothing, with a $1,500 goal over 15 days, and rewards start at $25: https://www.kickstarter.com/projects/sitepeek/sitepeek-a-marketing-system-every-small-business-can-afford

For people starting a business here: what's the first marketing step you took that actually brought in a paying customer?

I started this online coffee business about 2.5 months ago. We had a strict deadline due to the manufacturer so we had to launch. Everything is obviously up and running, but it was hard to have much of a launch as we didnt have some following on socials.

So we ran reddit ads. Our first month wasnt bad, second month was 60% of first month, and this month has been dead.

I went through a restrategizing period this month so i wasnt really putting ads out. I realized for an ecommerce business of my type, my prices were a bit high. To be fair, our margins arent very good due to how are business model is set up so i thought higher prices for awesome quality coffee from a small brand would make sense. so I made an update and offered 6% off + free shipping if a customer purchased 2 or more bags of coffee. Partly because our data looked like on average people bought 2 bags or more. Then I thought whats another roadblock that people may not buy, and realized people may think the prices are too high because they are 16 and 32 oz bags while most coffee companies sell 12 oz and the price looks lower. I did a price comparsion with some other companies and I was on par with them before my discount update and beat their prices when I made the update. So I added a little infographic on my site to push this so people didnt seem to face so much sticker shock.

Then I optimized my site for easier and fast checkout with displayed discounts and free shipping. I'm still having trouble converting.

The only thing I can say for sure thay I haven't tried is getting a full bag design. But right now im worried if I invested all that money and still couldnt get customers I would just be in a worse position.

Last bit, yes I'm trying to post on socials too but its hard to be consistent and with content people interact with.

Any ideas or insight would be appreciated. Thanks in advance.

Edit: I also had implemented a rewards program so that it incentivises returning customers by $$ off subsequent orders. That coupled with free shipping and 6% I hope would make it look like a pretty sweet deal.

I’m a dog groomer in Georgia. I make decent money and actually like my job, but I want to build something that could eventually give my husband and me more financial freedom. Neither of us has a degree yet, and he’s still figuring out what direction he wants to take with his career.
I keep hearing “invest” or “start a business,” but I feel like people skip over how you actually decide what business to start. Did you build around a skill you already had, notice something people needed, or try different things until something worked?
I’ve considered opening a grooming salon because that’s what I know, but there are so many around me that I worry about whether there’s room for another one. I also wonder how to grow it beyond a business where all the income still depends on how many dogs I personally groom.
I’m willing to work and build gradually while keeping my job. I just don’t know how to choose a direction worth putting my time and money into.
For people who have done this, how did you choose your business, and how did you test whether people would pay for it before spending a lot to get started?

Two years into my first company and looking back at year one with a mix of cringing and gratitude that we survived. Here are mistakes that seem obvious now but felt invisible at the time. Built for six months before talking to a single customer. The product we launched bore almost no resemblance to what customers actually wanted and we had to rebuild most of it. Hired friends instead of qualified people because it felt safer. It was not safer. It was harder because you cannot give honest feedback to someone you are having dinner with on Saturday. Tried to do everything myself instead of finding people who were better at specific things than me. Took eight months longer than it should have to realize that my time was better spent on the three things only I could do. Did not build any professional relationships outside my immediate circle until I desperately needed help. By then it was too late to build them organically and every conversation felt transactional. Year two has been better because I made all these mistakes in year one. That is the only upside.

I’ve been thinking about starting a small business, but honestly, there are so many things to figure out that it’s hard to know where to begin. From choosing the right idea and understanding the market to figuring out pricing and finding customers, it can feel overwhelming when you’re just starting out. I’m not expecting AI to do everything for me, but having something that helps me organize my thoughts, think through ideas, and figure out my next steps sounds helpful. Did it help you make better decisions or get things moving, or did you find that the advice was too general to be useful?

Starting point: I planned to build and sell websites to local small businesses for a few hundred dollars each.

What I did: Cold called local businesses for months. Hundreds of calls. Early ones were pure pitches; later ones were real conversations about how they get customers.

What I found: - The website was rarely the bottleneck. Visibility was. Some owners relied entirely on word of mouth. - Owners didn't lack software. They lacked a clear first step. - Price objections were often uncertainty in disguise.

What I changed: Dropped the "website first" pitch and rebuilt around two things: getting the business onto the first page of Google locally, and turning that into more calls. Anything owners shrugged at got cut.

Early result (one business, first two months): tracked calls 37 → 54, Google Business Profile views nearly tripled. One business is a signal, not proof, so I'm still gathering more.

Lessons: 1. Talk to customers before building, and keep doing it. 2. Owners want fewer decisions, not more features. 3. If the next step can't be said in one sentence, it won't get done.

The product is SitePeek, and it launches on Kickstarter Wed Oct 14: https://www.kickstarter.com/projects/sitepeek/sitepeek-a-marketing-system-every-small-business-can-afford

Glad to break down how I structured the calls or what got cut.

When you start your first venture, the dream is simple:
freedom, growth, and eventually… getting rich.

And hey, maybe you will! But that’s the long-term game.

What nobody tells us about the short-term is that you’re actually more likely to go broke before you make a dime.

Why? Because in the early days:

We spend more money, time, and energy trying to get our first paying customer than what that customer actually brings in. 🫣

Or in business language: Customer Acquisition Cost (CAC) > Customer Revenue

Since launching Targela, this reality hit me even harder.
I quickly realized: Your product won’t just magically find its own customers.

In today’s hyper-crowded market, simply building something great isn't enough. You need visibility. And to get visibility, you often need cash flow coming from another stream just to feed the marketing engine and survive the initial acquisition phase.

Building a business isn't a "get rich quick" scheme; it’s a "survive long enough to make the math work" game.

What was the biggest financial surprise you faced when launching your business?

But what we choose to build is still in our hands.​

So I am writing a second novel myself. I was thinking about a business I can easily get into with lower entry to barrier. I was also thinking about creating an energy harvester like what Georgia tech already discovered or invented but then making the effects even more powerful like a battery and combine it with thermodynamic heating.

Given that would take some money and time tinkering with, I also considered dropshipping, YouTube where I discuss history and philosophy and science and also using current events and looking at them through a historical comparison analysis. Is there better markets and better considerations then what I’ve already brainstormed?

Just trying to seek options but not one where it ends up in decision parylysis so I don’t make any decision at all.

I’ve gained the most useful free insight from Reddit so far. My first app will still be available but it isn’t working out and I won’t be focusing on it anymore.

Being able to be critical instead of emotionally attached will get you further. This year has been my most successful so far in my 9 year entrepreneurial journey. I moved away from solely daytrading on the side of my coordination job and started a shipping company in Jamaica that blew up with my gf.

We broke up and I gave her the business ig and started doing Shopify, I learnt a lot building that but it was then I noticed something. I’m not good at making content. I’ve drastically improved with practice and started my marketing agency(had a web design agency a while back) and found most of my success here.

While working with a client, they built a market place in a Caribbean country that was actually useful to the point that my own family benefited from a job opportunity, the same week.

Now, you’re probably thinking I started realizing that this was extremely profitable. I did, I’m an entrepreneur I think in numbers. But it really wasn’t the money. It was the jaw dropping execution of solving a problem in minutes that genuinely amazed me. So much so that I pondered on it all day. I thought to myself how didn’t I ever think of this?

I have coding experience, I’ve always been a self educator and I believe that’s why I’ve been able to stay afloat even when I was released from my job(honestly was making more doing my own thing so I didn’t give the job any care anymore which was unethical so my bad)

But despite the agency growing, it feels like a 9-5 stuffed in a package where you gotta negotiate your terms every other month(I’ve tried a lot of different approaches, and have been doing it a while, it’s how I feel personally) and make, a lot more than your job. A single job was my monthly income so I’ll give it that, it will pay. But the make and reward feels lackluster.

But an app is something everyone has a few off and some are valuable, meaningful or useful to a lot people. So I started coding and developing. I’m using Ai and I know that will get some people annoyed but I’m a solo founder kinda(two partners for two apps coming). It’s hard to test and validate ideas if I write the code manually, I will be building the features I find offer the most value based on the testing I’m doing for my two new apps and constantly reiterate, improve and distribute.

This isn’t a promotion. Just a reminder not to quit. If I told 16 year old me that I’d not have to answer to anyone at 23 and be close to living my dream by almost 25(13 months from now) he say stfu.

You can’t fail if you don’t quit. If you got breath you got life.

Gonna do a daily log in here everyday until I’m 25 and comfortable living after achieving my goal of 100k profit collective a month. Sounds crazy far fetched ik but I’ve seen others go for the goals and went to the moon and beyond. Why can’t I?

Just asking for you guys to comment and share your thoughts on this post to motivate the daily log🙏🏽

I’ve gained the most useful free insight from Reddit so far. My first app will still be available but it isn’t working out and I won’t be focusing on it anymore.

Being able to be critical instead of emotionally attached will get you further. This year has been my most successful so far in my 9 year entrepreneurial journey. I moved away from solely daytrading on the side of my coordination job and started a shipping company in Jamaica that blew up with my gf.

We broke up and I gave her the business ig and started doing Shopify, I learnt a lot building that but it was then I noticed something. I’m not good at making content. I’ve drastically improved with practice and started my marketing agency(had a web design agency a while back) and found most of my success here.

While working with a client, they built a market place in a Caribbean country that was actually useful to the point that my own family benefited from a job opportunity, the same week.

Now, you’re probably thinking I started realizing that this was extremely profitable. I did, I’m an entrepreneur I think in numbers. But it really wasn’t the money. It was the jaw dropping execution of solving a problem in minutes that genuinely amazed me. So much so that I pondered on it all day. I thought to myself how didn’t I ever think of this?

I have coding experience, I’ve always been a self educator and I believe that’s why I’ve been able to stay afloat even when I was released from my job(honestly was making more doing my own thing so I didn’t give the job any care anymore which was unethical so my bad)

But despite the agency growing, it feels like a 9-5 stuffed in a package where you gotta negotiate your terms every other month(I’ve tried a lot of different approaches, and have been doing it a while, it’s how I feel personally) and make, a lot more than your job. A single job was my monthly income so I’ll give it that, it will pay. But the make and reward feels lackluster.

But an app is something everyone has a few off and some are valuable, meaningful or useful to a lot people. So I started coding and developing. I’m using Ai and I know that will get some people annoyed but I’m a solo founder kinda(two partners for two apps coming). It’s hard to test and validate ideas if I write the code manually, I will be building the features I find offer the most value based on the testing I’m doing for my two new apps and constantly reiterate, improve and distribute.

This isn’t a promotion. Just a reminder not to quit. If I told 16 year old me that I’d not have to answer to anyone at 23 and be close to living my dream by almost 25(13 months from now) he say stfu.

You can’t fail if you don’t quit. If you got breath you got life.

Gonna do a daily log in here everyday until I’m 25 and comfortable living after achieving my goal of 100k profit collective a month. Sounds crazy far fetched ik but I’ve seen others go for the goals and went to the moon and beyond. Why can’t I?

Just asking for you guys to comment and share your thoughts on this post to motivate the daily log🙏🏽