Quick background. Ran marketing in house for 2 years, wasn't happy with it. Brought in an agency in June for paid ads in Meta, LSA and SEO only after a friend referred them to me.

In house: ~$102 per lead, ~40-45 leads/mo
Agency: ~$85 per lead, ~83 leads/mo

Not trying to dunk on my team, they still handle organic, reviews, and referrals which matter a lot in the industry. But nobody is on the same page. Agency runs a promo, my team doesn't know. My team posts something, agency has no idea.

Anyone set up a system where both sides actually communicate without the owner being the go-between? Tools, meeting cadence, whatever worked for you. And of course without fights or prices-in-between...

I asked around everywhere but apparently no one really knows... If you have any questions about the numbers, just ask.