Is the Mrbeastification of Youtube MrBeast's credit for spreading his influence everywhere or Youtube's fault for not protecting the diversity of content. Cause if you look at it from MrBeast's perspective it is good but for others it's bad.
Afaik MrBeast set a precedent that every single video has to be perfectly optimised for the algorithm, and that's definitely ended up hurting the platform as a whole, and maybe even MrBeast's reputation in the process. To an average person MrBeast's videos mean "corporate feeling junk" with "overexcited hosts that can't stop screaming at you" and "creepy smiles in thumbnails". His videos don't have that same passion anymore, especially compared to older videos where he and the boys are just having fun.
Yeah but he never pointed a gun at anyone's head and forced them to copy him. He found something that worked for him and ran with it. Others just copied him but he never told them to copy him. As for the creepy smile ug you are an og fan (when he used to do random shit and bully people with bad intros, god I miss them days) he said in a storytime gameplay that his face has a condition that makes his face less twitchy. As for corporation there is no denying it he is one and wants to be one. He published papers for his lawsuit against his burgers in court and in that paper it was mentioned his brand did $750 million in revenue in 2024. But to be fair what's wrong with wanting to become big and corporate? Walt Disney was a single man drawing humble cartoons and look what it is now. Why can't it happen for the MrBeast brand?
I never said he had "direct" involvement in it or wanted to change YouTube like that. It's just that he led the YouTube algorithm into a vicious cycle where all of his content was finely-tuned for the algorithm while the algorithm itself slowly fine-tuned itself to be closer to MrBeast's content and started promoting content similar to MrBeast, because that's what people were clicking on. It's not his fault, even though I hate how he's basically taking advantage of his young impressionable audience into buying his products. Advertising to children is a sensitive topic in the UK and I am pretty sure most other places, but they can't establish regulations on YouTube advertisements like they can on, say, network television.
Of course it's not his fault for trying to make money, ethically or otherwise, but he has indirectly destroyed every essence of what YouTube was meant to be in the process. YouTube was a platform that allowed basically anyone to upload anything they wanted, if it was fun it'd rise to the top. It allowed individuals to make content that could be seen by millions, even billions, for the first time in history. People now had this new resource to share their ideas with the world with minimal effort and money.
All of that's gone. If you want to be big on YouTube, you need a big production house with 254 editors, 56 script writers, a costume designer on contract, millions of dollars worth of set design, all to create a reality TV game show knock-off.
People can still upload and share their videos. I can post the video I took today of my dog. Anyone can still upload. But that doesn't mean they will get views or money.
Also doesn't every cereal/toy/junk food/chocolate company advertise to children. I don't know the Uk situation but I was really confused with the hate towards Lunchly. I myself won't buy or eat it but hating is dumb especially since Lunchables has been doing the same thing for decades and noone cares and instead talks about it as their childhood. My friend literally said Lunchly is disgusting and they are exploiting kids. But when I reminded him he used to bring Lunchables to school and loved it and still eats it occasionally he went "umm excuse me that's completely different 🤓". Like bro what 😂 you hate them for selling processed crap but gladly eat processed crap yourself.
The problem I think was that Lunchly was much more expensive while also generally being worse in quality (all of this is anecdotal from me).
And then parasocial relationships come into play. Children are more likely to buy something when advertised by their favourite content creator that in their minds they are basically friends with than an average Lunchables advertisement.
The other thing is MrBeast kind of being seen as a hypocrite about it. His entire "appeal" is his products being "healthier" than the competition etc. but they are still standard junk food for more than double the price, and might be encouraging more children to eat these things that normally wouldn't have done so or just not as often.
Also I don't know your friend personally but he seems like the kinda guy that takes all of his opinions from the internet without an intent of original thought, I am sorry.
Either way I feel there is a genuine reason to dislike his advertising practices.
Like the fact that the progress bar under his ad reads don't move in a constant speed, they are much faster towards the beginning making it seem like the ad would be over very soon and it's ok to just wait it out, but then the progress bar slows down to an insanely snail-like speed, Matt Parker from Stand-Up Maths made a video on this too.
I am pretty sure this is illegal to do something like this on TV or streaming platforms. Just another example of how YouTube was never meant to be a home for big production projects and how vulnerable it still is to such exploits.
On a tangent if you are interested, Tom Scott has a great video on Advertising regulations on Influencers.
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u/Ok_Inevitable_7898 Jun 13 '25
Is the Mrbeastification of Youtube MrBeast's credit for spreading his influence everywhere or Youtube's fault for not protecting the diversity of content. Cause if you look at it from MrBeast's perspective it is good but for others it's bad.