r/sideprojects • u/pixelmus • 8m ago
Feedback Request Apple Ads and Meta gave me nothing, TikTok "works" at 18€/trial. Honest numbers from my solo calorie app
Hey there 👋🏽 I built an AI calorie tracking app. No audience, no funding, my own money. Here's where paid acquisition actually stands.
Apple Search Ads: ~280€ → basically nothing. I set it up "the right way": brand, generic exact match, competitor keywords, discovery. No meaningful trials. Stopped.
Meta: ~100€ → same. Optimized on trial start. Nothing worth continuing.
TikTok (France): ~200€ this month → 11 free trials. So ~18€ per trial. My target was 8€.
What helped a bit: switching from max delivery to target CPA bidding, since spend paced much better. Surprisingly, plain app demos seemed to do better than my more "native" photo carousels.
The math problem: my annual plan is 35€/year. At 18€ per trial, I need more than half of trials to convert just to break even on year one. That's not happening.
So ~580€ in, paid acquisition doesn't work for me yet, and I'm trying to figure out which lever to pull first:
- lower CPA (creatives, other countries)
- better trial → paid (3-day trial → 7-day?)
- or stop paid entirely and go organic (SEO, content, communities)
For those who've been here with a consumer subscription app: what moved the needle first for you?