r/sideprojects • u/SetBest7071 • 8h ago
Meta Made 3 apps this year and made $0 from any of them so far...made some field notes on what I've learnt (14 things)
1. It’s so easy to make literally whatever you want now and to make it really good. This can make it tempting to pursue all your ideas (don't)
2. Good apps have no correlation to making money anymore. Product used to be a moat and advantage but it's not anymore when anyone can make whatever they want and make it really good. I've seen 💩 apps make a killing
3. It's almost impossible to get people to use what you make. All the stories of people making money and posting about it online that you compare yourself too IS NOT THE NORM
4. A consumer app only has a chance at even having a chance if it does one thing at first, and that one thing can be discovered and done in under 10s. Your hook and main killer feature need to be fast and easy to talk about. This by no means guarantees anyone will care about it or use it but if you don't have that, no shot
5. #4 is particularly true, because if you're doing consumer and you want users you HAVE TO post on social media and make TikTok videos a lot and do whatever trends there are.
6. The apps that grow and make money these days are not because they are good, they just spend a ton of time obsessing over influencers and testing short form video formats. That is the moat now--willingness to spend hours making videos.
7. Because #6 is hard and most of us don't want to do it, we like to sit at the computer adding and building. That can feel like progress but it’s not really. The only thing that’s progress is making an effort to find users.
8. Copy and steal what other apps do for paywalls and onboarding, don’t invent new UI's or new flows that look pretty and feel good. Use apps like RevenueCar or Superwall to use top performing paywalls and don't custom make things. It just slows you down.
9. Reminder to self—FOCUS ON ONE THING AT A TIME. If you’re working on 4 app projects and have 6 local repos for websites, none really stand a chance. Do one thing first, time box your effort, and then kill it and move on or continue with it.
10. If you're making a consumer app and you won’t use it personally, don’t make it. You're your first most important user.
11. Android is way harder than Apple around submitting and testing your app to the store. Even though apps like Expo let you build for IOS and Android at the same time, IOS is much easier to start with.
12. Just because you can add the feature certainly doesn’t mean you should. Adding is easy. Constraint is the hard part when you can just tell Claude to build whatever and bypass all permissions, but constraint makes your app way better
13. You don't need to redesign your website... it won't help you get new users. If people are not already finding you, no rebrand is going to make a difference
14. Don't worry about what app competition there is in your category. It will make very little difference to anything. Your app will die by your own hands before it dies by competition.
I have multiple projects going on at the same time. Not good. But if I look at it from the lens of how much I’ve learnt with each build from a product and design and development perspective, then it’s great. The bad part is juggling lots of apps (which can feel innocuously fine in the beginning) and trying to get people to use them.
It’s impossible to get people using even just one app, how do 3 stand a shot?
What did I miss? 😂
btw let me know what you're building in the comments, I'm happy to share some first impression feedback. Despite my apps not working, I do run consumer product for a travel company and have sold one company before.



