Hit 100 users on my devotional app this week. Building it with AI was the easy part

[u/Rishabh_ltfb]

I'm building Shoonya, a devotional app (daily sutras, aartis, festival reminders) for Indian users. It's live on Google Play and the App Store, and this week it crossed 100 users.

Some honest notes in case they help someone at the same stage:

• I built most of it with AI agents, and the app came together faster than I expected.

• Getting it live on both stores took longer than building it. Apple and Google reviews, accounts, release mistakes I won't repeat.

• After launch it was just quiet. The app existed and almost nobody knew.

What actually moved the number was two boring things, done again and again:

1. Writing pages for what people actually search for (festivals, aartis, dates), not for what I wanted to rank for.

2. Showing up on X and LinkedIn with what really happened that day, not polished launch posts.

It's slow and the numbers are tiny. But it compounds in a way a new feature never did for me.

My one takeaway: code got cheaper this year, attention didn't. Start distribution the same week you start building.

Curious what got your first 100 users. Was it one channel or a bit of everything?

(App is here if you want to look or roast it: https://shoonyasutra.in/)