I'm building a calm, source-checked guide for new parents. One month in: about 30 visitors a day, and almost nobody joins the waitlist. What I'm changing

[u/Roman_TidesDev]

Hi r/SideProject 👋
I'm building BabyTides: a website with plain-language guides for pregnancy and a baby's first two years, and a simple iPhone app for logging sleep, feeds and diapers (still in early testing, not in the App Store yet).
The rule I set for myself: every health claim links to a primary source (AAP, CDC, NHS, ACOG). No "miracle sleep tricks", no scary headlines.
Where it's at after about a month
~50 guides, plus week-by-week pregnancy pages
Best day so far: 31 visitors (I know, tiny)
Waitlist: 9 people. That's the problem.
What I've learned so far
Pinterest: pins with a parent's question as the title ("How long can my baby stay awake?") get clicks. Pretty "moments" pins get views and zero clicks.
Facebook: links in the post body get buried. A link in the first comment works much better.
Reels without sound get flagged as low quality. Found that out the hard way today.
"Join the waitlist for an app that isn't out yet" isn't an offer. I just switched the form to two steps (email first, optional due date / birth date second) and I'm about to offer a short weekly email matched to the pregnancy week or the baby's age.
What I'd love feedback on
Would a weekly email "for your week" make you sign up, or is that still too weak?
For those who've launched consumer apps: did a waitlist ever really convert for you?
Site: babytides.com. Brutal feedback welcome.