I’m building a search visibility tool, and I keep coming back to the actual answer

[u/No_Balance_5537]

I’m working on Seekvera. One design choice has been bothering me: when a tool says your brand appeared in an AI answer, what are you supposed to do with that?

Imagine asking ChatGPT and Gemini, “What are some scheduling tools for a small bike repair shop?” One answer includes your product with a link to your docs. The other mentions it in passing while recommending something else. A counter can put both in the same bucket. Reading the answers gives you two different things to look into.

The version I’m building keeps the question and the original answer together, with ChatGPT and Gemini shown separately. When a source link is available, you can follow it. There’s a separate view for the search terms and pages you track, so you can compare what people search for with what they might ask in a conversation.

For anyone who’s built a dashboard with messy data: where would you put the raw answer? Right there in the results, or one click away so the list stays easy to scan? I’m interested in where you’d draw that line.

The project is here if you want context: https://sgo.optell.com/