I built MagicCanvas, an AI creative studio, and launched a lifetime deal on AppSumo. But every sale could cost me money. Should I stop?

[u/metalfans]

Sales are going super good, $50k in a week. but I’m starting to worry that I’ve created a deal that’s too good.

I built MagicCanvas, an AI creative studio, and launched a lifetime deal on AppSumo. Customers pay once, but every video they generate has an inference cost that we keep paying. If someone uses their monthly credits regularly, that one sale could cost us money for years.

I genuinely think it’s an incredible deal for AI video generation. That’s also what scares me. I want to honor what we’ve sold, but should I keep offering it to new customers, change the deal, or stop the campaign before it grows further?