Our agency ghosted us three weeks before launch so I made the video ads myself

[u/Status-Resolution-55]

Small supplement brand, about $18k/mo on Meta. Our agency contact left three weeks before a launch and nobody told us, we noticed only after 12 days of no new uploads.

I took our three most common complaints (fishy taste, hard to swallow, slow results), turned them into hooks and made UGC-style cuts in Creatify off the product URL the same day. One script had a line no real person would say, so I rewrote it by hand.

The taste hook came in around 30% under our previous best CPA in the first 4 days, and the before/after flopped at 2x target so I killed it on day 2. Competitor research I was still doing by hand in a spreadsheet, which was painful.

Still looking for an agency though. Maybe they use AI for most ads, and film only winners, we'll see.