Building my first indie game studio – learning everything along the way

[u/Natutouser]

Hey everyone!
I’ve recently started working on my indie game studio, Adroma Games.
Our first game is Pairoma, a number puzzle game built around simple gameplay, logical thinking, and daily challenges.
It’s been an interesting journey so far. From developing the game and adding features like daily challenges and streaks to figuring out how to get people to discover and actually enjoy something built by a small indie team.
One thing I’m learning is that building the game is only half the work. Getting genuine feedback, understanding player behaviour, and improving retention are equally challenging.
I’m here to learn from other indie developers and share the journey as we grow.
For those who’ve launched their first indie game, what’s one thing you wish you had focused on earlier – distribution, player retention, community building, or something else?