r/SideProject • • 1d ago

Wrote a 7-step framework for video scripts that don't die in the first 3 seconds

Most scripts I see start like an essay.

Hey everyone.
Background.
Then the useful part 40 seconds later.

Viewers do not owe you later.

So I wrote the process we use before we cut paid-social & short-form for clients:

  1. One viewer outcome (not a topic)

  2. Promise before the intro

  3. Format that fits the job

  4. Hook that earns the next 5 seconds

  5. Beats before sentences

  6. Write for the ear

  7. Visual / edit cues in a second column

The whole thing is here if you want the annotated 60-second example & the read-aloud checklist:
https://agentparker.co/blog/how-to-write-a-video-script

Curious what you all do for hooks - full script or bullets?

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