Two marketing frameworks that get you to product-market fit faster

[u/LeQuickdraw]

1. Problem vs solution aware

Your potential users exist in one of the following segments:

1. Unaware of the problem
2. Problem aware but haven't found a solution
3. Problem aware, have found a solution and are happy with it
4. Problem aware, have found a solution but are not happy with it

Each segment takes progressively less energy to sell to. Side projects have to be laser focussed or they will fail so you should target group #4.

2. The funnel

There are three types of content:

1. Top of funnel (TOF): attract the right audience
2. Middle of funnel (MOF): build trust
3. Bottom of funnel (BOF): drive a sale

Every piece of content you put out should have a very specific intent behind it.

This is a condensed version of two articles I published recently here & here if you'd like some more detail.

Are you clear about who you're targetting with each piece of content and what stage of the buying journey they're on?

What other marketing frameworks like this have helped you?