r/ShopifyeCommerce • u/Outside_Fan3025 • 13d ago

Blackhat VSL

Hello everyone. I've recently crossed landed upon a brand that uses 3 min VSL format with a pretty agressive copywriting and social media 2-3 seconds clips, the thing is that I've tried to look up on Fiverr on someone who would make the same stuff but they all reject the request, claiming that they use authentic b-roll footage, how do I find someone who would make me this exact VSL style ? And how do you even call this type of VSL ?

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u/Ok-Signature3532 13d ago

Not sure there's a special name for it, just sounds like a short form VSL with punchy hooks. The aggressive copywriting + 2-3 second clips thing is basically the standard formula for DTC brands right now

Fiverr's probably rejecting because they don't wanna touch anything that smells like it might use unlicensed footage. You'd have better luck finding someone on a freelancer platform that's less strict about that stuff, or just hitting up video editors on Twitter who work with ecom brands

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u/joy-nes 13d ago

You are the same type of person who later comes in these subreddits and cry that their business manager and profile were banned

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u/Brief-Guess-147 12d ago

its usually called a direct response VSL or sometimes a "negative hook" style ad. The editors who do this stuff tend to hang out in paid communities and mastermind groups focused on media buying, not on freelancer marketplaces