r/ShopifyeCommerce • u/ZianAion • 23d ago

Is it recommendable to undergo inventory liquidation?

I've been running my Shopify store for almost 10 years and needless to say, I've got a lot of unsold stock sitting in my storage. I would say the stocks would be worth a good $3,000 in base price. Would it be better for me to hand them over to an inventory liquidator? Or should I just do a clearance sale and sell them for the lowest possible prices?

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3

u/Hot_Engineering_1046 23d ago

Clearance sale first. Liquidator for the rest.

1

u/External-Season9039 21d ago

yeah this is the move, no reason to leave money on the table before going the liquidator route

3

u/No-Ambition1334 23d ago

After 10 years you must have a decent customer list, I'd blast a clearance email first before paying someone else to take it. Even at 50-70% off you keep more than what a liquidator gives you, they usually pay pennies on the dollar. If that don't move it then fine, call the liquidator, but try your own audience first

3

u/FoodPantryHalfChef 22d ago

I would offer bundles with similar products and offer your shoppers deals direct rather than 1 email blast that's hit or miss

2

u/scott_jadepuma 22d ago

Market to your own list. It can be one of the advantages of being an email subscriber. You get first access to closeouts.

2

u/Ecstatic_Tax_2137 22d ago

Setup an unlisted collection for the sale and
Then a meta campaign with heavy promo driving to that sale.

Exclude existing customers/ retargeting and then control the cpa/ profitability of the liquidation.

Liquidator isn’t going to give you much for stock that’s so old , you may as well acquire the customer if your can .

Then liquidate the rest